Digital advertising platform, C1X has signed an agreement with ecommerce marketplaces, LetsTango.com based in the UAE and Zasttra.com based in South Africa. The agreement will see C1X use its advertising platform, SOKA to source audiences directly and transparently for LetsTango and Zasttra by promoting their products as well as executing and managing their product campaigns. The new agreement will also focus on generating key business insights for both companies to make informed decisions and create ancillary revenue.
“We’re extremely pleased to partner with LetsTango and Zasttra to launch SOKA, C1X Martech’s offering specifically designed for e-commerce platforms, in the UAE and South Africa,” says Pawan Setpal, VP and Head of Business Middle East and Africa, C1X. “In LetsTango and Zasttra we’ve found a partner that understands the value of creating a holistic marketplace and we’re very happy to supplement their existing efforts that’ll enable both our companies to grow.”