Memac Ogilvy Dubai wins Gold

Memac Oglivy Dubai has won Gold at Cannes Lion for the project Geometry Global, The Lucky Iron Fish, in the PR category. The Lucky Iron Fish is an innovative campaign about one little fish that makes a difference in the world by addressing the issue of high anemia levels throughout the globe.

People who use the smiling iron fish, which provides 75% of an adult’s daily recommended intake of iron, in their cooking saw a massive decrease in the levels of iron deficiency. The campaign, which attracted over 2.6 million impressions, struck a nerve with the public who spread the message of how a small iron fish is saving lives in Cambodia and around the world. The Cannes jury awarded The Lucky Iron Fish project a Gold Lion in the PR Category.

For further information, contact Sophie Wordley at / +971 (0)4 305 0309

Winners of Dubai Lynx Awards 2014 announced

The winners of the Dubai Lynx International Festival of Creativity 2014 have been announced, following last night’s lavish gala awards ceremony. With eight international juries judging from a total of 2,279 entries in 15 Awards categories, 503 were shortlisted with a total of 207 awards presented. Sponsored by Motivate Publishing and Choeiri Group, the Dubai Lynx Awards ceremony was held at the Madinat Arena, Madinat Jumeirah.

Memac Ogilvy Dubai was awarded the Agency of the Year title, with Starcom Mediavest Group winning Media Agency of the Year, and the Network of the Year was awarded to Ogilvy & Mather.

Kairo, Cairo were given the title of Independent Agency of the Year, while Land Rover was presented with the Advertiser of the Year award. The Lynx Palm Award, given to the most awarded Production Company in the Film or Film Craft sections, was won by Dé Ja Vu, Dubai.

The individual award for Dubai Lynx Advertising Person 2014, was awarded to Eddie Moutran, Chairman and CEO of Memac Ogilvy Group MENA.