Leo Burnett Dubai, part of Publicis Groupe has been appointed to represent Lenovo in the Middle East and Africa. Founded in 2009, the technology brand offers consumers a range of products from smartphones to laptops. Leo Burnett will provide strategic support to the team at Lenovo while collaborating to develop a long-term advertising strategy to drive the brand’s business objectives.
“Lenovo is a pioneering technology brand, and the scope of its advertising brief reflects this,” says Kamal Dimachkie, COO, Publicis Communications MEA. “We are delighted that Lenovo has chosen Leo Burnett as its preferred partner. We are confident that our comprehensive advertising solutions will create a broad spectrum of possibilities for interaction, optimize visibility and help maintain Lenovo’s leadership in the region.”