Leo Burnett Dubai, part of Publicis Groupe has been appointed to represent Spotify in the UAE. Launched in November 2018 in the UAE, the Swedish platform provides music streaming services in any device. Leo Burnett will help widen the appeal of the music streaming platform amongst a Middle Eastern audience, raise brand awareness and bring forward talents to support the brand.
“Spotify is at the forefront of digital disruption in the music space,” says Kamal Dimachkie, COO, Publicis Communications. “As an agency that embraces a forward-thinking approach, it was little surprise that there was a great synergy between our two teams from the get-go. We are thrilled to be working with Spotify to help propel the brand and to be a part of its ambitions in the region.”