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C&B launches influencer marketing arm

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Cicero & Bernay Public Relations (C&B) launches an influencer communication programme, See & Be. Headed by Jamal H. Iqbal, Director – Brand Outreach at C&B, the new division aims to incorporate influencer engagement into communication campaigns by identifying an ideal match between influencers and client objectives.

“With the speed at which social media has penetrated the region’s consumers, and their affinity towards local influencers, we felt now was the time for new-age PR agencies such as ours to launch a full fledged influencer communication division,’ says Jamal. “See & Be is aimed at streamlining the disjoint between influencer programme leaders and implementers. While influencers and their social media offer optimised channels for delivery, content still rules, and campaigns must be charted keeping in mind granular accountability at every stage.”

Publinet Group makes new senior appointments

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Communications network Publinet Group, which includes Cicero & Bernay Public Relations, RAW social media agency and creative think-tank Spark* Middle East, has expanded its senior leadership team with three new appointments. Cicero & Bernay has welcomed Grace Asmar to the role of Director of Practices and Offerings where she will act as the agency’s custodian of all brands and personnel. She will be responsible for the development and management of clients, working closely with Cicero & Bernay directors in an effort to drive the vision and strategy for the agency. Jamal H. Iqbal has also been appointed to the role of Director of Brand Outreach, where he will add a brand-focused and creative perspective to client’s strategies. As well as these senior appointments at Cicero & Bernay, RAW will welcome Rennie Mitchell to the role of its first-ever Creative Director, where he will work across digital and social media strategy and management for the agency.

“The expansion of the Publinet senior team is significant in that it underscores the confidence we have in the region’s opportunities and the need for senior expertise,” says Ahmad Itani, COO, Publinet Group. “Publinet companies are focused on delivering best-practice solutions for our clients and the addition of these three individuals to our senior teams will offer in-depth expertise to clients and enable us to deliver integrated and strategic solutions from all of the Publinet companies.”