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Facebook closes WhatsApp deal

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Facebook has completed its purchase of mobile messaging app WhatsApp, paying nearly $22 billion for the acquisition. With WhatsApp’s share price having risen by more than 13% since the deal was struck in February of this year, Facebook has been coerced into paying an additional $3 billion on top of the original $19 billion price tag.

“We are looking forward to connecting even more people around the world, and continuing to create value for the people who use WhatsApp,” says Facebook in an official statement.

Terms of the deal include adding Co-Founder of the messaging service, Jan Koum to Facebook’s Board of Directors, as well as remaining head of the company, where he will receive a one dollar per-year salary, mirroring that of Facebook Chief Mark Zuckerberg. Jan will also receive 25 million restricted stock units if he stays with the company for four years; with the RSUs at a current market value worth over $1.9 billion.

In a statement regarding approval of the deal, the European Commission said that Facebook and WhatsApp were not close competitors, and that consumers would continue to be offered a wide array of choices.

Joaquin Almunia, EU Compeition Commissioner adds, “We have carefully reviewed this proposed acquisition and come to the conclusion that it would not hamper competition in this dynamic and growing market.”

With WhatsApp now used by 600 million people, the buyout included 177 million Facebook shares, as well as $4.59 billion in cash. In addition, Facebook has agreed to provide 45.9 million restricted shares to WhatsApp employees.

Mondelez International signs video deal with Google

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Mondelēz International, the candy giant whose brands include Oreo, Trident, Nabisco and Cadbury, has signed a global partnership with Google focusing on online video. In the company’s largest social media deal to date, the agreement will include markets in North America, Europe and Eastern Europe, as well as Latin America, the Middle East and Asia Pacific.

The deal marks a shift in advertising strategy for Mondelēz International as it moves to digital – specifically to online video. In June of this year, the company announced that half of its $200 million a year global marketing budget would be going to digital by 2016, and has already committed 10 percent of its ad budget to online video as of this year.

“We believe video will be a key growth driver for our brands, and programmatic buying will play an important role in accelerating that growth,” says Bonin Bough, Vice President – Global Media and Consumer Engagement, Mondelēz International. “Today, 58 percent of consumers turn to digital platforms for their daily media consumption. Although we’ve adjusted our media spending to reflect that behaviour, there’s still a gap. The deal with Google will enable us to close that digital divide.”

Mondelēz International and Google are also set to partner on new content through YouTube’s Brand Partner Program. Mondelēz will introduce the approach by providing video content featuring Sour Patch Kids candy in the US, and is considering expanding the approach across other brands and locations if this proves successful.

Lucas Watson, Vice President of Global Brand Solutions at Google adds, “We’re inspired by the caliber of creative work that brands are creating on YouTube. This agreement represents a significant commitment for our companies to accelerate digital brand building, and we’re excited to partner with Mondelēz International on this work.”

New CNN art and culture series to launch

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CNN International is launching CNN Ones to Watch – a major new feature show debuting globally on CNN – which will delve into a range of colourful and diverse artistic and cultural fields to showcase future talent. Each month, CNN Ones to Watch will focus on a particular discipline – from modern dance to classical music, filmmaking to architecture and sculpture – as a recognised master of their craft identifies ‘ones to watch’ and explains why their careers are on an upward trajectory. Through this narrative, the master in each show will guide viewers into their art form, how its evolving and what new talent needs to accomplish.

Launching on October 10, 2014, CNN Ones To Watch will air across all CNN platforms – with the programme running on CNN International global feeds and on CNN en Espanol. In addition, vignettes from the programme will air on CNN US.

The series – sponsored by Cartier – will also have a number of digital elements to complement the on–air programming. Alongside video content from CNN Ones to Watch, a dedicated microsite will include interactive and social features, such as behind–the–scenes Instagrams and Vines from contributors.

“CNN Ones to Watch is one of the most extensive and exciting feature shows to appear on CNN International,” says Mike McCarthy, Senior Vice President and General Manager, CNN International. “Its broad remit will take viewers on a global journey to explore a diverse mix of arts and culture through the eyes of a master in their field and give the inside track on who could be tomorrow’s Carlos Acosta, Spike Lee or Rem Hoolhaas. The first episode will really set the standards with first class contributors and elements that will give viewers a real insight into the world of portraiture.”

Weber Shandwick named Global Agency of the Year

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Weber Shandwick has been named 2014 Global Agency of the Year by The Holmes Report. Honourees of the title are selected by the publication’s Editors, based on information gathered during the Agency Report Card and regional awards processes. In addition to being named 2014 Agency of the Year by The Holmes Report regionally in both North America and Asia Pacific, Weber Shandwick’s global outperformance of the market and its innovative digital capabilities including Mediaco – Weber Shandwick’s content publishing and distribution offering – has been highlighted, as well as the strong growth of its Middle East and North African operations.

“This award is a testament to Weber Shandwick’s collaborative culture and innovative work across our global network,” says Andy Polansky, CEO, Weber Shandwick. “We appreciate the strong support of our teams and client partners around the world.”

Ziad Hasbani, CEO of Weber Shandwick MENA adds, “We have been investing heavily in our MENA operation and it’s gratifying that the fruits of our efforts are now being recognised by global industry experts. We are proud of the longevity of our heritage in the region, but it’s the future that matters. Just as Weber Shandwick globally is evolving, we too are undergoing a transformation, which will ensure that we continue to stay ahead of the regional communication trends and place centre-stage the recognition that creativity and digital offerings are now key.”

Facebook relaunches Atlas for targeted ads

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Facebook has re-launched Atlas – its new ad-serving and measurement platform – allowing marketers to target advertisements across multiple devices. Microsoft sold Atlas to Facebook in 2013 for an estimated $100 million and is offered to advertisers as a way of targeting the social network’s 1.3 billion users. With personal information already used to show contextual ads on individual News Feeds, Atlas now enables Facebook to utilise the same data on behalf of third–party apps and websites.

Up to now, Facebook’s existing ad technology has used cookies to track websites visited by people for ad targeting purposes, though these cookies do not work on mobile devices and are often inaccurate, rendering it a challenge for marketers to track the interests of consumers reliably. Atlas allows advertisers to target ads around ‘Likes’ and interests for third-party websites and apps, anonymously tracking individuals and bypassing the flawed cookie ad-serving and measurement technology.

“Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers,” says Erik Johnson, Head of Atlas. “By doing this, marketers can easily solve the cross-device problem through targeting, serving and measuring across devices. And, Atlas can now connect online campaigns to actual offline sales, ultimately proving the real impact that digital campaigns have in driving incremental reach and new sales. This valuable data can lead to better optimisation decisions to make your media budget even more effective.”

Global ad company Omnicom is Facebook’s first holding company to sign an agency-wide partnership with Atlas, and clients including Pepsi and Intel will be two of the largest brands to test out the Atlas platform. Initially, Atlas will be used exclusively for ad-serving and tracking, though Facebook has plans to set up Atlas as an ad purchasing platform in the future.

 

Facebook to secure EU approval for WhatsApp bid

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Facebook is set to win unconditional EU approval for its $19 billion offer for mobile messaging service WhatsApp, in a deal that will pit the leading social network against telecom operators. This will be the largest deal in Facebook’s 10 year history, and will give the company a firm foothold in the growing mobile messaging market. US regulators gave the green light for the deal in April of this year, advising WhatsApp to stick with its current privacy practices after the merger, which includes not using users’ personal data for targeted ads.

With the decision unpublished by the European Commission as of yet, the clearance for the bid is stated to be unconditional as the deal will have no anti-competitive effect with the telecoms industry and so concessions are rendered unnecessary. The deadline for the decision has been confirmed as October 3, 2014.

BBM Channels collaborates with Hootsuite

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BlackBerry has announced that BBM Channels – the BBM subscription service – can now be managed with social relationship platform Hootsuite, allowing social media teams to engage with their Channel followers directly from the Hootsuite dashboard. The integration will allow Hootsuite owners to incorporate BBM Channels into their social strategy, leveraging a mobile and highly engaged audience. All users across Hootsuite’s Free, Pro and Enterprise tiers will be able to manage their BBM Channels, and for social media practitioners, community managers and digital marketers, Hootsuite will make it easy to incorporate content from other owned social media channels into their promotional strategies on BBM.

“Managing a brand’s social media presence is a juggling act,” says Matthew Talbot, Senior Vice President, Emerging Solutions at BlackBerry. “Marketers need tools that can help them automate and streamline the management of content across multiple platforms. With Hootsuite, we’ve made it as simple as clicking a button to share posts on BBM Channels to other social media sites like Facebook, Twitter, LinkedIn, Google+ and vice-versa.”

The owner of a BBM Channel can engage directly with their subscribers from the Hootsuite dashboard – posting messages, sharing pictures, sparking discussions, moderating and responding to posts, and sharing other brand-related content. As the community interacts with the content, the dashboard provides real-time analytics to the Channel owner that measure and report users’ activity.

Greg Gunn, Vice President of Business Development at Hootsuite adds, “With the undeniable popularity of messaging apps, brands are looking for ways to join in the conversation. Our collaboration with BlackBerry on the BBM Channels app will empower users to leverage social strategies in real-time across multiple platforms, straight from the Hootsuite dashboard.”

CNN partners with Ericsson for global campaign

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CNN International has been selected by Ericsson for an integrated advertising campaign to promote the tech brand as the forefront in information and communications technology. Launching today, the ‘Tomorrow Transformed’ campaign comprises a series of documentaries which examines how innovations in society and business have been enabled by technology.The focus of Ericsson’s campaign is on brand awareness amongst an upscale audience and creating engagement for its Networked Society initiative.

The segments, airing fortnightly, will be presented by CNN anchor Richard Quest and will air during CNN International’s ‘Quest Means Business’ and ‘News Stream’. A 30-minute special highlighting the most innovative stories from the series will be produced in 2015.

Creative production for the campaign’s advertising spot, billboards, co-branded promotions and online branding have been developed by Turner Commercial Productions, the advertising sales creative solutions division for CNN international.

“CNN is delighted to be the exclusive global platform for this campaign with Ericsson,” says Petra Malenicka, Vice President, Ad Sales, EMEA, CNN International. “‘Tomorrow Transformed’ is an exciting editorial proposition that will engage our viewers in many aspects of innovation. By aligning with ‘Tomorrow Transformed’ and embarking on an integrated spot and digital campaign with CNN, Ericsson will enhance its brand credentials amongst our unrivalled upscale global audience.”

Ola Rembe, Vice President External Communications at Ericsson adds, “We are thrilled about the opportunity to communicate our Networked Society vision. We believe ‘Tomorrow Transformed’ is an ideal concept to rightly associate our brand with the very latest in how industries and societies are transforming through mobility and ICT. CNN is a very attractive media platform for our campaign to reach an engaged and influential audience.”

YouTube to invest in top content creators

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YouTube is to fund content from its most successful creators as part of a global campaign to promote creativity on the network. In a blog post published by the Google-owned platform, YouTube revealed that it will expand support of creative content like Bethany Mota and Epic Rap Battles of History with full-scale marketing and advertising campaigns.

“We’ve seen the fidelity of our videos evolve from the grainy footage of webcams to the crystal clear beauty of 4K,” says Alex Cross, Head of YouTube Originals. “We’ve seen teenagers who began by blogging in their bedrooms emerge as media heavyweights, with passionate followings and shows that draw more fans than similar shows on cable TV… As any creator will tell you, making compelling new content isn’t easy, and we expect to learn a lot through this process. We’ll get our hands dirty. We’ll make some mistakes. Together, we’ll hopefully create some fantastic new content on YouTube. But one thing is certain: there’s no one we’d rather go on this adventure with than our creators.”

YouTube has already increased production support for its top content creators with YouTube Spaces in L.A., Tokyo and London, offering free access to the latest equipment, sets and support, and will soon be launching an additional Space in New York.

Al Jazeera launches AJ+

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Al Jazeera has launched AJ+, a connected global news community. With socially shareable content, AJ+ will highlight human struggles and achievements, as well as providing context on the world’s most prevalent news stories.

“AJ+ gives Al Jazeera the flexibility to innovate, grow and adjust in an era of rapid change in the news industry,” says Dr. Yaser Bishr, Director of Strategy and Development, Al Jazeera Media Network. “AJ+ is topical, direct and tonally relevant to a younger audience that relies heavily on mobile consumption and their social streams.”

AJ+ is available as a free iOS and Android app that conveys content, making the delivery and consumption of news fast, dynamic and simple. These cards are divided into the following sectors –

  • Video: This section offers bite-size videos containing relevant information that is shareable.
  • Debate: AJ+ enables you to vote on a certain issue, take a stand and advocate your position within the community.
  • Conversation: This space dives deeper into issues, connecting you with the global community to engage and learn from one another.
  • Quiz: Take a quiz and test your knowledge on issues, a novel way to explore stories.
  • Art: The section is designed to highlight key points around issues, and is designed to share on local streams.
  • Resource: Let AJ+ Google stories for you, this space will make your life a bit easier with links to relevant stories, articles and bits of information.

With over eight million views, AJ+ content will continue to be made available via its dedicated YouTube channel, as well as on Facebook, Twitter and Instagram.