Facebook is set to win unconditional EU approval for its $19 billion offer for mobile messaging service WhatsApp, in a deal that will pit the leading social network against telecom operators. This will be the largest deal in Facebook’s 10 year history, and will give the company a firm foothold in the growing mobile messaging market. US regulators gave the green light for the deal in April of this year, advising WhatsApp to stick with its current privacy practices after the merger, which includes not using users’ personal data for targeted ads.
With the decision unpublished by the European Commission as of yet, the clearance for the bid is stated to be unconditional as the deal will have no anti-competitive effect with the telecoms industry and so concessions are rendered unnecessary. The deadline for the decision has been confirmed as October 3, 2014.