BlackBerry has announced that BBM Channels – the BBM subscription service – can now be managed with social relationship platform Hootsuite, allowing social media teams to engage with their Channel followers directly from the Hootsuite dashboard. The integration will allow Hootsuite owners to incorporate BBM Channels into their social strategy, leveraging a mobile and highly engaged audience. All users across Hootsuite’s Free, Pro and Enterprise tiers will be able to manage their BBM Channels, and for social media practitioners, community managers and digital marketers, Hootsuite will make it easy to incorporate content from other owned social media channels into their promotional strategies on BBM.
“Managing a brand’s social media presence is a juggling act,” says Matthew Talbot, Senior Vice President, Emerging Solutions at BlackBerry. “Marketers need tools that can help them automate and streamline the management of content across multiple platforms. With Hootsuite, we’ve made it as simple as clicking a button to share posts on BBM Channels to other social media sites like Facebook, Twitter, LinkedIn, Google+ and vice-versa.”
The owner of a BBM Channel can engage directly with their subscribers from the Hootsuite dashboard – posting messages, sharing pictures, sparking discussions, moderating and responding to posts, and sharing other brand-related content. As the community interacts with the content, the dashboard provides real-time analytics to the Channel owner that measure and report users’ activity.
Greg Gunn, Vice President of Business Development at Hootsuite adds, “With the undeniable popularity of messaging apps, brands are looking for ways to join in the conversation. Our collaboration with BlackBerry on the BBM Channels app will empower users to leverage social strategies in real-time across multiple platforms, straight from the Hootsuite dashboard.”