Dubai – Page 68 – The Media Network

The Collective to handle Ramadan activation

June 1, 2017/in Account win, Featured /by Shelly Mistry

The Outlet Village, by Meraas, has appointed The Collective Communications to represent its Ramadan and Eid activation, ‘Bazaar Al Rakya’. Running until June 30, 2017, the installation features abayas, jelabiyas and jewellery by eight Arab designers. The agency will be responsible for strategy and communications as well as management and execution of the launch event, which will take place on June 7, 2017.

“We are thrilled to be working with The Outlet Village, home to iconic fashion brands across the globe,” says Georgina Brace, Managing Director, The Collective Communications. “Fashion is a part of our DNA at The Collective and we look forward to working with the team to create a unique shopping and leisure experience that will showcase and connect the local community with some of the best Arab designers throughout the GCC.”

C&B launches influencer marketing arm

May 31, 2017/in Featured, New Launch /by Shelly Mistry

Cicero & Bernay Public Relations (C&B) launches an influencer communication programme, See & Be. Headed by Jamal H. Iqbal, Director – Brand Outreach at C&B, the new division aims to incorporate influencer engagement into communication campaigns by identifying an ideal match between influencers and client objectives.

“With the speed at which social media has penetrated the region’s consumers, and their affinity towards local influencers, we felt now was the time for new-age PR agencies such as ours to launch a full fledged influencer communication division,’ says Jamal. “See & Be is aimed at streamlining the disjoint between influencer programme leaders and implementers. While influencers and their social media offer optimised channels for delivery, content still rules, and campaigns must be charted keeping in mind granular accountability at every stage.”

Aquarius to discontinue production

May 31, 2017/in Featured, Regional News /by Shelly Mistry

Falling under the umbrella of GN Media, women’s monthly, Aquarius has ceased operations. A long-term staple in the lifestyle sector, the magazine featured content on topics ranging from relationships, health, parenting and careers to fashion, beauty and travel. With June 2017 being its last print issue, the UAE-based title’s digital edition, aquarius.ae, will also be discontinued.

Create Media makes key appointments

May 31, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based digital communications agency, Create Media Group has welcomed Salma Ihab and Asima Majeed following the launch of the group’s customer relationship management (CRM) department. Salma joins the team as Account Director, with over eight years of experience in the region’s digital and social industry and having previously worked with Meraas, Magrabi Hospitals and Al Futtaim Group. In her new role, she will work alongside the digital team to define the requirements for effective use of CRM and its infrastructure, as well as devise and execute B2B and B2C environments to encourage customer retention and loyalty.

With a Bachelor’s degree in Business Management from Heriot-Watt University and seven years of experience managing digital campaigns, Asima will also join the team as Account Manager, having previously worked with Fitness First Middle East as Marketing Operations Manager. In her new role, she will work on Create Media’s key accounts with a focus on email and display marketing.

“As we become increasingly data driven and signified by our new CRM department as well as soon to be announced software partnerships, it is essential to make sure we maintain our focus on hiring great people,” says Tom Otton, Managing Director, Create Media Group.

AllDetails welcomes Jinith Joy

May 31, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based PR and communications agency, AllDetails has welcomed Jinith Joy to the role of PR Account Manager. Previously PR Manager at Percept Gulf, Jinith has a diverse experience in India and the UAE’s PR, marketing and advertising industry. In her new role, she will focus on developing strong PR strategies for the agency’s portfolio of GCC clients along with emphasis on driving in new local businesses.

“AllDetails has an impressive portfolio of hospitality clients across the world and I’m excited to work on these international luxury brands,” says Jinith. “There is an inclination towards digital media now and I’m thrilled to be part of an agency that understands this change and incorporates the same in PR strategies.”

Turkish brand appoints Initiative MENA

May 31, 2017/in Account win, Featured /by Suad Ashimi

Full service global media agency, Initiative MENA has been appointed as the media partner for PINAR in the MENA region. Established in 1973, PINAR is a Turkish brand that specialises in producing a variety of dairy, meat and drinking water products to meet different consumer needs across the region. Initiative MENA will be responsible for carrying out the offline and online media planning as well as trading activities for PINAR across the region.

“As a market leader, PINAR provides endless opportunities for highly effective media campaigns,” says Raffoul Mattar, Managing Director – UAE, Initiative MENA. “We will be working closely with the marketing team for mutual success by creating and delivering innovative solutions as well as world class strategies and campaigns for the brand.”

New Account Director at House of Comms

May 30, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Integrated creative communications agency, House of Comms has appointed Kate Bevan to the role of Account Director. With nine years of experience in the UK and the UAE, Kate offers a holistic approach to marketing having worked across brand, digital, experiential and advertising for a portfolio of clients including Coca-Cola, Nestlé and Majid Al Futtaim. In her new role, she will join House of Comm’s senior management team and focus on delivering strategically led brand and digital communications solutions.

“I’m excited to be part of an up and coming consultancy that offers an agile and integrated approach, reflecting the needs of the industry,” says Kate. “House of Comms believes in working in a collaborative manner between accounts and creative teams and I feel confident about the value we can add to our world class clients.”

Soul Communications wins organic food account

May 30, 2017/in Account win, Featured /by Suad Ashimi

UAE-based organic food company, Ripe Organic has appointed Soul Communications as its PR partner. Established in 2011, Ripe Organic provides local organic fruit and vegetables hand-picked from farms in Dubai and Abu Dhabi for a healthy lifestyle. Soul Communications will be responsible for handling the PR activities of Ripe Organic and will work with the in-house team to assist in strategy development, menu consultation and creative solutions to help the brand maximise exposure across the UAE.

“For years, I have been a customer of Ripe Organic and witnessed first-hand the concept growth from selling a few boxes at different locations, all the way to bringing communities all over the region together,” says Farah Sawaf, Managing Director, Soul Communications. “They have been the launch pad for several homegrown brands, allowing smaller businesses to reach the targeted masses.”

Think Liquorice signs educational platforms

May 30, 2017/in Account win, Featured /by Shelly Mistry

South Africa based education brand, Educor Group has appointed Think Liquorice to handle the launch of its online offering in the Middle East. With two tertiary education brands, Damelin and CityVarsity, the courses aim to offer cost effective and efficient learning opportunities for students across different fields. Along with traditional PR activities, Think Liquorice will also handle the brand’s social media and influencer marketing for the launch.

“Think Liquorice has always had a special interest in empowerment, and we’re so excited about launching these brands in the market,” says Zahirah Variawa, Managing Director, Think Liquorice. “Summer is the perfect time to add on additional skills and diversify – either personally or professionally. The courses offered cover a variety of industries and subjects – the team and I also plan on taking up a few over the summer!”

Clinton St. appoints Soul Communications

May 29, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR and marketing agency, Soul Communications has been appointed as the PR partner for Clinton St. Baking Company. Founded by Neil Kleinberg and DeDe Lahman, Clinton St. Baking Company is a New York-based baking company that offers American classics served with a southern twist. Soul Communications will be responsible for all PR operations including menu consultation, promotional ideas and creative solutions to maximise the brand’s exposure in Dubai.

“This is a brand that is ever-evolving and an opportunity to work with such an innovating and passionate team allows us to stretch our abilities as an agency,” says Farah Sawaf, Managing Director, Soul Communications. “We have been fans of the brand long before working with them and we are truly excited.”

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