Dubai – Page 207 – The Media Network

WorldWise PR alliance welcomes Pascale Venot

February 11, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Dubai-based Shamal Marketing Communications, co-founder of WorldWise PR Alliance has welcomed Pascale Venot to its strategic network of top independent PR agencies. With the global alliance of public relations firms taking shape, Paris-based Pascale Venot is the 13th member to be welcomed to the network since being launched five months ago.

The WorldWise network cultivates and serves a variety of industries, including luxury hospitality, real estate, retail, design, fashion, art and professional services. The original co-founders, Shamal Marketing Communications, New York agency HWPR, Kreps DeMaria PR & Marketing from Miami and London’s JV Public Relations, recognised Pascale Venot as an ideal fit for the alliance and Paris as a perfect location to extend its reach to Europe.

“Today, clients want their message to reach every corner of the globe,” says Steven Jones, Managing Director, Shamal. “Pascale Venot is a valuable addition to the network. Although competition is ultra-fierce in the French capital, it is a location that many luxury brands would like to establish themselves. On the flip side, Pascale’s clients will automatically gain access to some of the biggest and most diverse markets around the world – it’s a win-win situation which epitomises the collective strength of the alliance.”

Pascale Venot, Principal of Pascale Venot concludes, “Joining a global network will provide our business with a tremendous boost to our clients’ media exposure and global reach. In order to remain competitive in the public relations field today, firms need to be able to offer global exposure. WorldWise PR Affiliates is a remarkable organisation and we are delighted to have been invited to join the alliance.”

SocialEyez renews contract with Dubai Cares

February 11, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

As part of its CSR initiative, SocialEyez, a leader in social media analytics, engagement and marketing services, has renewed its contract with Dubai Cares for pro-bono social media services. SocialEyez originally partnered with Dubai Cares in 2013, following a Twitter campaign, and under the renewed agreement, SocialEyez will support Dubai Cares in managing and growing its presence across the region’s social media platforms.

“It’s time that our success as an agency transcends into something socially consequential,” says Fadl Al Tarzi, CEO, SocialEyez. “There’s a term we use in our pitches a lot – social awareness – and it means that we’re acquainting audiences on behalf of a brand. When it comes to Dubai Cares, this term has more depth and much to offer. We’re not just reiterating the organisation’s cause; we’re bringing together a community, driving more consciousness and overall becoming a backbone to their goals.”

Tariq Al Gurg, Chief Executive Officer of Dubai Cares adds, “Community engagement is critical to our work and SocialEyez has contributed in building our presence in the realm of social media to raise awareness about our programs and initiatives. Every child has the right to quality primary education and through social media we are able to reach out to increasingly large numbers of supporters across the world, encouraging them to join in and support the movement towards universal primary education.”

Ellie Keene joins Pragma

February 10, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Ellie Keene has joined the Pragma team as PR & Communications Manager. With over three and a half years in PR, Ellie has worked across a number of high profile campaigns in London and Dubai, including the Victoria’s Secret campaign with Adriana Lima, the launch of Café Belge at The Ritz Carlton, as well as Jergens and Anantara Hotels whilst in the position of Account Executive at DABO & CO. Most recently, she held the role of Senior Account Manager for solar lights specialists Solarway, building brand awareness throughout the region. In her new position, Ellie will oversee the public relations for Cavalli Club, Cavalli Caffé , Cirque Le Soir and The Health Factory.

“I am absolutely thrilled to be part of the Pragma team and work on exciting brands such as Cavalli and Cirque Le Soir,” says Ellie. “It’s a really exciting time for the brands so I’ve joined at a great time! I can’t wait to get stuck in and create some great PR!”

Boguslavsky & Co signs The Weight Loss Show

February 9, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Digital and social media strategy agency Boguslavsky & Co has signed The Weight Loss Show in the UAE. Having taken on the popular annual Dubai event, Boguslavsky & Co will now conceptualise and develop its social media strategy in the countdown to the sixth annual two-day healthy lifestyle event, which will host expert speakers, talks, discussions, classes and presentations.

“It’s been over a year since launching Boguslavsky & Co in this region,” says Marianna Boguslavsky, Managing Director, Boguslavsky & Co. “After working with some high profile B2C and B2B brands, we are looking forward to working with The Weight Loss Show and bringing our strategy, social media and consumer trends experience to this partnership.”

Rawaj International partners with Sergat

February 9, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Dubai-based Rawaj International has signed a strategic partnership with Sergat, a specialist communications agency headquartered in Spain. The joint objective of Rawaj and Sergat is to lead specialist communications for tourism, hospitality, aviation and visitor attractions industries, offering professional PR and communications services across Europe, Asia and the MENA region.

“Rawaj International and Sergat are joining forces to extend their service reach across various borders,” says Lale Ansingh, Founder and Managing Director, Rawaj International. “Merging the expertise of both parties will be a recipe for definite success. With this partnership, we will be leveraging our market position to a new level.”

Marc Meister von Graffenried, Founder and Managing Director of Sergat adds, “The alliance and partnership between Sergat and Rawaj creates many synergies and benefits for the clients, both regional and international. Our vision is to position ourselves as the key specialist communications agencies for the tourism sector in the UAE and Middle East, as the region is rapidly developing with a strong projection for the future. Both parties understand leadership in quality terms, where we believe we can offer unique advantages and values to the interested companies.”

Shefki Nawaz joins Capital D Studio

February 9, 2015/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Shefki Nawaz has been appointed as Associate Director of D the Agency at Capital D Studio. Joining the team from New York, Shefki brings over a decade of experience working with renowned photographers and brands. She has contributed to countless internationally-acclaimed advertising campaigns, including Dior, Shiseido, Rag & Bone, Chloe, Cover Girl, Land Rover, Club Monaco, NIKE, Pantene and Cool Water. Shefki has also worked extensively with Vogue, Numéro, W and Interview Magazine. Shefki now joins the sister company of Capital D Studio, where she will manage the existing roster of creative talent, as well as signing new talent from the region and beyond.

“It’s really exciting to be in Dubai – it’s a new and challenging market,” says Shefki. “We have already signed some incredible new talent and I look forward to more announcements coming very soon.”

Arab Publishing Partners sign Hello! Middle East

February 8, 2015/0 Comments/in New Launch /by Melissa Jean McWhirter

Arab Publishing Partners (APP) is taking over the licensing agreement of Hello! Middle East. A significant re-launch of the brand is scheduled for the second quarter of 2015, with interactive digital editions and a dynamic social media presence that will mark a major shift in Hello!‘s presence in the GCC.

“We are very excited at the re-launch and APP’s plan to launch two new premium monthly titles – Hello! Arabia and Hello! Bollywood – targeting educated, affluent and discerning women,” says Anthony Luke, Licensed Editions Operations Manager, Hello! “This will extend our global reach to 33 editions worldwide.”

Ali Akawi, APP’s Managing Director adds, “Taking over Hello! in the Middle East will offer an exciting opportunity to expand APP’s impressive portfolio of luxury publications. Readers are looking for a full brand experience that also takes them across social media networks and onto their own smart phones for unprecedented access to the glamourous lifestyles of royalty and celebrities around the world, not to mention right here in the GCC. The three editions of Hello! will make all of that – and more – possible, which is exciting for readers and advertisers alike.”

Dubai Customs presents Al-Furdah TV Programme

February 8, 2015/0 Comments/in New Launch /by Melissa Jean McWhirter

Dubai Customs, in partnership with Dubai Media Incorporated (DMI), is presenting and sponsoring a new television programme – ‘Al-Furdah: From the Berth to the Screen’ – on Sama Dubai TV channel, with the first episode kicking off this week. Prepared and presented by Dubai Customs’ corporate communication department, the 13-episode TV programme aires weekly every Sunday at 9pm, with repeats through Mondays at 5am and 11am, as well as Tuesdays at 2pm; the broadcast will last three months.

“The programme aims to highlight the pivotal role Dubai Customs plays in facilitating legitimate trade and protecting society,” says Khalil Saqer bin Gharib, Director, Communication Department, Dubai Customs. “It will also shed light on major relevant services provided by other government entities in Dubai and in the UAE at large, especially being the first-of-its-kind programme in the Middle East to be presented by a customs organisation. The broadcast will feature eminent national and regional figures in the realms of security, economy, environment, customs and will discuss several topics related to the role of government institutions in the community.”

The Al-Furdah programme is the first result of the joint collaboration between Dubai Customs and DMI following the signing of a mutual cooperation agreement in March 2014. The agreement is aimed at joining efforts to fulfil the Dubai Government’s vision, boost cooperation, share expertise and knowledge in the multimedia work field, as well as enhance Dubai’s economic and commercial standing in the local and international media.

TishTash renews TheLuxuryCloset.com contract

February 8, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Online pre-loved boutique TheLuxuryCloset.com has renewed its contract with boutique agency TishTash for 2015. Having already worked together for two years, 2015 sees TheLuxuryCloset.com moving into a brand new office space, extending its men’s pre-loved offering and expanding its reach across the GCC and internationally. TishTash will continue to be responsible for implementing the media and PR strategy for the brand, the day-to-day press enquiries and media communications, as well as a number of media events and brand partnerships.

“We are of course, very pleased to be renewing our contract with TheLuxuryCloset.com,” says Natasha Hatherall, Managing Director, TishTash. “We have worked extremely hard together for the past two years and have grown the brand quickly and effectively, helping to make the online boutique one of the most successful in the region. We look forward to what the future holds for this exciting company.”

Look Who’s Talking PR partners with Koita

February 8, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Dubai-based boutique agency, Look Who’s Talking PR, has teamed up with international premium foods and distribution company, Koita, to boost brand awareness for the products they import, focusing on GoCoCo Pure Coconut Water. As well as improving the brand reach of GoCoCo, Look Who’s Talking PR will also assist in creating a buzz around Koita-branded Organic Milk, which is due to hit shelves in the UAE later this year.

“We are so excited to have teamed up with Koita to help them spread awareness for their brand in the UAE,” says Lejla Charif, Director of Public Relations, Look Who’s Talking PR. “They have a great work ethos and are really dedicated to improving the healthy eating habits of families in the UAE, with the great tasting GoCoCo Pure Coconut Water and Koita Organic Milk set to revolutionise the beverage market.”

Mustafa Y. Koita, Founder and CEO of Koita adds, “As a new and fast growing company, Koita needed a firm that has solid experience, proven relationships, creative content experience and flexibility. Look Who’s Talking PR fit the bill and are set to exceed those expectations.”

Posts