UM MENA releases media trends report 2016

UM MENA has released a 2016 media trends report, NEXT THING NOW, for the region. Set to become an annual fixture, the report highlights yearly trends specific to the MENA region and UM’s view of where the market is heading towards on various themes in the industry. Written by UM MENA’s media specialists, the report also features input from professionals at Coca-Cola, Google, DMS and Yahoo! It will be distributed to UM MENA clients and publishing partners around the region and will also be available online through the agency’s website by Q2 of this year.

“The report echoes the views of our media experts at UM as well as the direction in which our company is heading in the coming years when it comes to media planning and marketing solutions for our clients,” says Chris Skinner, CEO, UM MENA. “There is a definite shift in the industry but by thinking forward and adapting our approach to the future trends we can achieve maximum impact and ROI. NEXT THING NOW will provide you with necessary insights and the way forward for you as a marketer and a media professional.”

DMS signs partnership with Screen-it By Strategies

Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, recently announced its exclusive partnership with Screen-it By Strategies the Dubai-based rich media and digital brand experience specialists. The tie-up focuses on offering DMS’ clients outstanding creative and executive expertise in crafting rich media campaigns.

Screen-it By Strategies features a French distinguished approach to modern designing, producing and launching advertising campaigns with exclusive interactive movie clips and films, which are aimed at captivating audiences and increase their engagement with brands.

“Our partnership with Screen-it By Strategies will enable our clients to develop highly creative and compelling ways to connect with the quality audiences they desire,” says Michel Malkoun, Chief Operating Officer, DMS. “Rich media and interactivity maximise the potential of your brand’s valuable advertising investment and Screen-it By Strategies possess an unrivalled ability to design highly-impactful and engaging brand experiences.”