Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, has been appointed as the exclusive media sales representative for digital sports publication, Kooora.com.
Kooora.com provides coverage of everything related to sports, from up-to-the-minute scores and news, in-depth and often controversial analysis, to team decisions, transfers and stadium reviews, information on referees, amongst other related topics. The site also features live matches, as well as rebroadcasts of major sporting events from TV channels.
“Kooora.com has swiftly grown to become the region’s leading website for sports, centred predominantly on the region’s long-standing affinity with football,” says Khalid Aldoseri, Founder, Kooora.com. “Today it has come to encompass all team sports, and a huge range of the top regional, as well as global competitions. As we move to enhance our leadership in the region, we are pleased to be partnering with DMS as our exclusive media sales representatives and look forward to a fruitful and prosperous journey ahead with them”.
Expressing his views on the newly drafted DMS and Kooora.com partnership, Pierre Choueiri, Chairman and CEO of Choueiri Group stated, “With digital continuing to grow at a remarkable pace in the region, we are very pleased to welcome the Middle East’s leading sports website to the DMS portfolio. Patnering with Kooora.com is a very important milestone adding a significant element to the diversified solutions that DMS offers agencies and brands. Our role, as always will be centred on optimising the marketing of this platform and ensuring its sustained growth as a premium digital advertising platform. We are extremely happy to have Kooora.com on board with us”.