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Publicis Media makes new promotion

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Publicis Media Middle East, part of Publicis Group has promoted Amer El Hajj to the role of Chief Investment Officer. With experience in the region’s marketing and media industry, Amer previously worked with Starcom MediaVest as Media Manager before joining Publicis in 2004 as Regional Buying Director and most recently holding the position of Executive Vice President of group trading and Commercial Managing Director. In his new role, he will oversee and continue to work on developing strategic decisions to guide Publicis’ portfolio of trading and investment operations across the region.

“Amer’s proven track record for successfully leading large scale initiatives, supporting all markets’ commercial requirements and pushing profitability as the number one priority, has quickly earned him the respect and admiration by colleagues, clients and partners alike,” says Alex Saber, Chairman, Publicis Media Middle East.

Effie MENA Awards announces 2015 jury panel

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The Effie MENA Awards 2015 is set to launch on November 18, 2015 at the Pavilion, Armani Hotel in Dubai. The seventh edition of the awards will be judged by a panel including a total of 13 international, as well as 90 regional judges, all at a senior corporate level from a variety of industry sectors such as publishing, luxury retail and banking. The panel will be judging entries to celebrate and reward creativity in marketing.

Members of the 2015 judging panel include Ian Armstrong, Advertising General Manager, Jaguar Land Rover – London;  Christopher Saldana, Director Marketing Services EEMEA, Mondelez Eastern Europe, Middle East and Africa and Vikram Krishna, Head Group Marketing and Customer Experience, Emirates NBD. The final deadline for submission to this year’s awards is September 27, 2015 and previous winners in the scheme include Nissan Middle East, Henkel, PEPSICO and Red Bull.

“As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such distinguished figures participating as judges in this year’s programme,” says Alexandre Hawari, Co-CEO, Mediaquest Corp. “The quality of our panel means that the winners of this year’s Effie will have the kudos of knowing that their work has been deemed the best by prominent leaders in their respective fields.”

Mediaquest partners with emblem

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Mediaquest has signed an agreement with emblem to use the creative PR and production agency’s ‘Cinemative PR’ service to enhance digital video coverage of its editorial division and range of media-related events, including: Arab Luxury World, the Effies and Top CEO. Cinematic PR is characterised by PR content being incorporated in strategically designed short-videos, which are then shared on digital media and other online platforms within four hours of production.

“Mediaquest is known across the region for its leading journalism and industry events that attract interest and audiences from around the world,” says Alexandre Hawri, Co-CEO, Mediaquest. “emblem has an impressive track record producing HD quality news videos and highlighting events through its Cinematic PR offering, and we are delighted to be partnering with them to capture moments and enhance our news.

Zelda Hyman, Founder and Managing Director, emblem, adds “We launched the Cinematic PR concept earlier this year and we are extremely excited that Mediaquest has taken it in their stride to be an early adopter of our on demand video service.”