Blue Apple – The Media Network

Blue Apple appoints new PR Director

August 8, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Blue Apple has appointed Santripti Vellody to the role of PR Director. With 16 years of experience in the media and communications industry, Santripti previously worked with Globosat Entertainment in New York as Marketing and Advertising Manager before moving to Dubai and most recently working with BPG Cohn & Wolfe PR as Associate Director. In her new role, she will be responsible for expanding the PR division at Blue Apple through traditional, digital and experiential PR solutions, while growing its current roster of clients in the PR domain across industry practices.

“I look forward to my new role at Blue Apple and in building the PR business of the agency as well as bringing my experience to the clients at hand,” says Santripti. “The industry has evolved over the last five years and it is vital to remain relevant in an ever-changing market on how we are communicating brand messages. It will be exciting to merge both traditional and digital mediums as a part of the PR strategy moving forward for the clients of Blue Apple.”

Blue Apple wins new account

December 14, 2016/in Account win, Featured /by Suad Ashimi

Dubai-based boutique communications agency, Blue Apple has been appointed to handle all PR activities for LINET, a manufacturer and supplier of hospital facilities. Established in 1990, LINET focuses on producing hospital and nursing beds as well as intensive and long-term healthcare facilities. Blue Apple will be responsible for all PR operations and social media strategies to build the reputation and create awareness of the brand across the MENA region.

“We are very excited to partner with Blue Apple and look forward to taking the brand to the next level,” says Jiri Plecity, Managing Director, LINET Middle East and Africa. “Blue Apple demonstrated a strong strategic understanding of our business through relevant integrated solutions. We look forward to building this partnership to a fruitful and mutually beneficial one.”

Blue Apple wins Bloom Aesthetic and Laser Clinic

May 9, 2016/in Account win, Featured /by Emily Churchill-Owen

Blue Apple has been appointed as the UAE public relations agency for Bloom Aesthetic and Laser Clinic. Headed up by Kanta Jethwani and Vidhi Khubchandani, the clinic uses FDA approved technologies Revlite, BTL Vanquish and BTL Exilis for skin care and weight loss. Blue Apple will be looking to boost awareness of the brand across the UAE through PR and digital communications.

“At Bloom, we believe it’s important to be your own kind of beautiful and we are very excited to partner with Blue Apple to promote our brand’s philosophy and non-invasive state of the art technology to provide effective aesthetic solutions for both women and men,” says Kanta Jethwani, CEO, Bloom Aesthetics and Laser Clinic.

Vishal Anand, CEO, Blue Apple, adds “There’s lots of exciting news to come. We are eager to be the public relations partner for Bloom and look forward to working together.”

Blue Apple secures new retail client

March 28, 2016/in Account win, Featured /by Emily Churchill-Owen

Blue Apple has been appointed as the advertising agency within the UAE for Al Ghurair Centre, following a multi-agency pitch. The mall, located in Deira, houses a number of international brands and Blue Apple will be tasked with increasing awareness of the centre as a shopping destination for both locals and visitors.

“As our ambitions for the future are to break with traditional advertising conventions, we are very excited to partner with Blue Apple and look forward to setting a new precedent,” says Hani Dabash, VP-Mall, Residential and Commericial, Al Ghurair Properties. “Blue Apple has shown tremendous interest in taking our brand forward and demonstrated a strong strategic understanding of our business through relevant creative and integrated solutions. We look forward to building this partnership to a fruitful and mutually beneficial one.”

Vishal Anand, CEO, Blue Apple, adds “We are excited to be the communications partner for such a divergent thinking and innovative brand and are extremely pleased to win them over with our creative approach and forward-thinking strategy, which is in line with their vision. We look forward to an exciting, opportune future.”

Blue Apple to represent VKOOL®

September 3, 2014/0 Comments/in Account win /by Team TMN

The KAPICO Group, a global conglomerate, has appointed Blue Apple to handle the PR account for their premium window tinting film brand VKOOL®, following a competitive pitch. VKOOL® is a market leader in high-performance premium window film for automotive, architectural, commercial and residential, as well as marine applications. The PR mandate has been initiated with immediate effect, with Blue Apple carrying out a PR campaign and strategy in sync with VKOOL®’s vision and business objectives across the UAE, Oman and Kuwait markets.

“Blue Apple by far demonstrated a clear understanding of the PR brief and was an excellent choice to enhance VKOOL®’s brand image,” says K.T. Govindarajan, President, Performance Window Film Division, KAPICO Group. “I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration.”

Vishal Anand, CEO of Blue Apple adds, “VKOOL® is the undisputed leader in the premium window film market in the automotive industry, and we are excited and privileged to represent them and look forward to joint success and growth .”

Blue Apple signs Burjeel Hospital account

July 1, 2014/0 Comments/in Account win /by Team TMN

Following a competitive pitch, Blue Apple has won the account to handle advertising and public relations for Burjeel Hospital in the UAE. Established in 2012, Abu Dhabi’s private healthcare facility is a tertiary hospital under the auspices of the Health Authority for Abu Dhabi.

“We are confident that Blue Apple is the best partner to take the brand forward and implement our communications vision,” says Clancey Po, CEO, Burjeel Hospital. “In the next couple of months, we will be working very closely with Blue Apple to put together a brand campaign that satisfies our requirements in intensifying our brand presence in the region and beyond. I look forward to a long term and mutually rewarding relationship.”

Vishal Anand, CEO of Blue Apple adds, “It was an exciting brief and we presented a creative strategy in sync with Burjeel Hospital’s ‘art of healing’ positioning, vision and business objectives. The brand campaign we are currently working on will focus on the hospital’s stance towards clinical excellence. We are excited and privileged to represent Burjeel Hospital and look forward to joint success and growth.”

Blue Apple secures Indigo Properties account

June 17, 2014/0 Comments/in Account win /by Team TMN

Blue Apple has been appointed to handle the advertising and public relations for Indigo Properties in the UAE. Established in 2004, Indigo Properties is now gearing up to launch their flagship real estate project called Indigo Zen in Dubai Golf City, an exclusive community of 350 villas.

“I am very excited to collaborate with Blue Apple for our marketing communications needs,” says Anand Lakhiani, Director, Indigo Properties. “The team demonstrated a strong understanding of building the brand in the current real estate landscape and presented an insightful, fresh approach. I look forward to a long term and mutually rewarding relationship.”

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