Blue Apple has been appointed as the advertising agency within the UAE for Al Ghurair Centre, following a multi-agency pitch. The mall, located in Deira, houses a number of international brands and Blue Apple will be tasked with increasing awareness of the centre as a shopping destination for both locals and visitors.
“As our ambitions for the future are to break with traditional advertising conventions, we are very excited to partner with Blue Apple and look forward to setting a new precedent,” says Hani Dabash, VP-Mall, Residential and Commericial, Al Ghurair Properties. “Blue Apple has shown tremendous interest in taking our brand forward and demonstrated a strong strategic understanding of our business through relevant creative and integrated solutions. We look forward to building this partnership to a fruitful and mutually beneficial one.”
Vishal Anand, CEO, Blue Apple, adds “We are excited to be the communications partner for such a divergent thinking and innovative brand and are extremely pleased to win them over with our creative approach and forward-thinking strategy, which is in line with their vision. We look forward to an exciting, opportune future.”