Blue Apple has appointed Santripti Vellody to the role of PR Director. With 16 years of experience in the media and communications industry, Santripti previously worked with Globosat Entertainment in New York as Marketing and Advertising Manager before moving to Dubai and most recently working with BPG Cohn & Wolfe PR as Associate Director. In her new role, she will be responsible for expanding the PR division at Blue Apple through traditional, digital and experiential PR solutions, while growing its current roster of clients in the PR domain across industry practices.
“I look forward to my new role at Blue Apple and in building the PR business of the agency as well as bringing my experience to the clients at hand,” says Santripti. “The industry has evolved over the last five years and it is vital to remain relevant in an ever-changing market on how we are communicating brand messages. It will be exciting to merge both traditional and digital mediums as a part of the PR strategy moving forward for the clients of Blue Apple.”