Active (Digital. Marketing. Communications) – The Media Network

Active DMC makes new promotion

January 28, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Yasser Zeriz to the role of Senior Account Executive. Having joined Active DMC in 2015, Yasser previously held the role of Account Executive, where he grew and supported the team in Arabic media relations. In his new role, he will continue to work with the team and take a deeper role in client management as well as digital strategy.

“Yasser has taken an impressive role in agency – quickly winning the respect of many of our clients,” says Lauren Brush, Senior Communications Consultant, Active DMC. “He is a pleasure to have on this team and we are very lucky to have him!”

Active to handle power management company

August 9, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based agency, Active (Digital. Marketing. Communication) has been appointed as the integrated communications agency for Eaton in the Middle East. Eaton is a power management company that offers energy-efficient solutions to improve the quality of life and environment. Active (Digital. Marketing. Communications) will drive the regional media communications for Eaton and continue to position them as global leaders in the management industry, focusing on their operating system of being efficient, effective, safe and sustainable.

“We are honoured for the opportunity to work with such a dynamic company,” says Louay Al-Samarrai, Managing Director and Founding Partner, Active (Digital. Marketing. Communications). “With over 15 years of experience in marketing and communications, we feel we are perfectly placed to drive Eaton’s regional awareness in this space. We are focused on delivering exceptional consultancy, not just in the media relations space, but beyond and that dedication will continue with Eaton.”

Active welcomes new Senior Communications Consultant

May 11, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based agency, Active (Digital.Marketing.Communications) has appointed Lauren Brush to the role of Senior Communications Consultant. With over ten years experience in the corporate communications and media field, Lauren previously worked with the American Osteopathic Association (AOA) as Media Relations Manager and most recently with APCO Worldwide as Senior Consultant, where she offered her expertise on thought leadership, global positioning and digital as well as traditional media across a portfolio of clients. In her new role, she will work on driving the company’s B2B and B2C communications campaigns as well as contribute towards the agency’s growth as an integrated marketing communications consultancy.

“From the perspective of the Joint Managing Director, Sawsan Ghanem and myself this is a tremendously exciting hire for the agency and our continuous evolution as an integrated marketing communications consultancy,” says Louay Al Samarrai, Joint Managing Director, Action (Digital. Marketing. Communications).

Active DMC appoints new Communications Executive

April 10, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based agency, Active (Digital Marketing.Communications) has appointed Stacy Fernandes to the role of Communications Executive. A graduate of Wilson College with a degree in Mass Media, Stacy has five years of experience in the communications industry and has worked on strategic client campaigns from different sectors across the UAE. In her new role, she will support the Active DMC team and work on communications services that includes public relations, content management, social media campaigns, media relations and event management.

“I am excited to start a new challenge with Active (DMC) and look forward to working with the team to further develop their already extensive communications suite,” says Stacy. “I am also fortunate to be joining such an innovative company that prides itself on top quality communications services.”

Active wins NEC Payments

September 28, 2016/in Account win, Featured /by Suad Ashimi

NEC Payments, a Middle East payment technology company, has appointed Active (Digital. Marketing. Communications) to handle all of its PR operations across the MENA region. Formed in 2014, NEC Payments aims to support the growth of the financial service industry through the provision of innovative technology and services. Active DMC will be driving the company’s marketing campaigns for the region, as well as setting the pace for the roll-out of its secure payment technology, while positioning the company as thought leaders in the financial technology industry.

“Active’s approach and thorough insights into the financial-tech sector, as well as their integrated communications experience and approach, were the key factors that made us choose them as the communications agency to drive our campaign across the Middle East Region,” says Andrew Sims, Director and CEO, NEC Payments. “Active DMC has provided NEC Payments with a relevant and effective campaign plan that will deliver on our business and communications objectives and will provide crucial support to the realisation of our business strategy and vision.”

Louay Al-Samarrai, Managing Director and Founding Partner, Active, adds “We are honored to have been given the opportunity to work with such a dynamic regional start-up and we look forward to driving NEC Payments’ growth strategy in marketing terms.”

Active partners with VIANEWS

September 22, 2016/in Featured, International News /by Suad Ashimi

Active (Digital. Marketing. Communications) Middle East is set to partner with Brazil based integrated communications agency, VIANEWS through Hotwire PR. Located in Sao Paulo, VIANEWS will bring together their network of agencies in Latin America with Hotwire’s existing international footprint of offices as well as exclusive co-branded partners and affiliates that will provide clients with communications expertise in major economic regions.

“This latest addition to our growing global presence means that we can now offer our existing and prospective clients access and integrated marketing support in a market that has drawn ever closer to this region and the UAE specifically, as well as providing a host of Brazilian and Latin American companies and organisations high standards of marketing services and support across the Middle East region,” says Sawsan Ghanem, Managing Director and Founding Partner, Active (Digital. Marketing. Communications).

Active wins Amadeus Gulf

June 9, 2016/in Account win, Featured /by Michelle J Kuehn

Active (Digital. Marketing. Communications) has been appointed to handle all PR and communications for Amadeus Gulf, a provider of advanced technology solutions for the global travel industry. The agency will be responsible for Amadeus Gulf’s media campaigns across markets in the UAE, Oman and Bahrain.

“We chose to work with Active (Digital. Marketing. Communications) as they demonstrated not only professionalism and understanding of our communication needs, but also passion and proactivity from the very beginning,” says Graham J. Nichols, Managing Director, Amadeus Gulf. “We are confident that this collaboration will help raise the profile of Amadeus Gulf across our target markets in the region.”

Sawsan Ghanem, Managing Director and Founding Partner, Active (Digital. Marketing. Communications), adds “We are thrilled to have been chosen as the regional PR agency for Amadeus Gulf and we look forward to working closely with them to drive a targeted and successful communications campaign in the region as they shape the future of travel. Amadeus Gulf is an important addition to our portfolio of established technology clients and one we will look forward to bringing our experience in the travel industry to.”

Hotwire and Vanson Bourne partner for new study

May 31, 2016/in Featured, Regional News /by Suad Ashimi

Global PR and communications agency Hotwire has partnered with independent market research specialist Vanson Bourne for a study that reveals what influences decision makers in the Arab world. The study showed that Facebook is one of the most used social media channels in the region but also found that nearly 30% of marketers do not plan to use the social media platform in their own B2B marketing. The research also reinforces the importance of traditional media sources, as well as social media, in purchasing decisions. Active (Digital. Marketing. Communications), Hotwire’s partner in the Middle East, will be responsible for distributing the research across the region.

“For us here in the Middle East this report is very relevant as it make us think about how social media is changing marketing and, if we are to be effective consultants, how we then advise our clients,” says Louay Al-Samarrai, Joint Managing Director, Active (Digital. Marketing. Communications).

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