Active DMC makes new promotion

Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Yasser Zeriz to the role of Senior Account Executive. Having joined Active DMC in 2015, Yasser previously held the role of Account Executive, where he grew and supported the team in Arabic media relations. In his new role, he will continue to work with the team and take a deeper role in client management as well as digital strategy.

“Yasser has taken an impressive role in agency – quickly winning the respect of many of our clients,” says Lauren Brush, Senior Communications Consultant, Active DMC. “He is a pleasure to have on this team and we are very lucky to have him!”

Active welcomes new Senior Communications Consultant

Dubai-based agency, Active (Digital.Marketing.Communications) has appointed Lauren Brush to the role of Senior Communications Consultant. With over ten years experience in the corporate communications and media field, Lauren previously worked with the American Osteopathic Association (AOA) as Media Relations Manager and most recently with APCO Worldwide as Senior Consultant, where she offered her expertise on thought leadership, global positioning and digital as well as traditional media across a portfolio of clients. In her new role, she will work on driving the company’s B2B and B2C communications campaigns as well as contribute towards the agency’s growth as an integrated marketing communications consultancy.

“From the perspective of the Joint Managing Director, Sawsan Ghanem and myself this is a tremendously exciting hire for the agency and our continuous evolution as an integrated marketing communications consultancy,” says Louay Al Samarrai, Joint Managing Director, Action (Digital. Marketing. Communications).

Active DMC appoints new Communications Executive

Dubai-based agency, Active (Digital Marketing.Communications) has appointed Stacy Fernandes to the role of Communications Executive. A graduate of Wilson College with a degree in Mass Media, Stacy has five years of experience in the communications industry and has worked on strategic client campaigns from different sectors across the UAE. In her new role, she will support the Active DMC team and work on communications services that includes public relations, content management, social media campaigns, media relations and event management.

“I am excited to start a new challenge with Active (DMC) and look forward to working with the team to further develop their already extensive communications suite,” says Stacy. “I am also fortunate to be joining such an innovative company that prides itself on top quality communications services.”

Active partners with VIANEWS

Active (Digital. Marketing. Communications) Middle East is set to partner with Brazil based integrated communications agency, VIANEWS through Hotwire PR. Located in Sao Paulo, VIANEWS will bring together their network of agencies in Latin America with Hotwire’s existing international footprint of offices as well as exclusive co-branded partners and affiliates that will provide clients with communications expertise in major economic regions.

“This latest addition to our growing global presence means that we can now offer our existing and prospective clients access and integrated marketing support in a market that has drawn ever closer to this region and the UAE specifically, as well as providing a host of Brazilian and Latin American companies and organisations high standards of marketing services and support across the Middle East region,” says Sawsan Ghanem, Managing Director and Founding Partner, Active (Digital. Marketing. Communications).

Hotwire and Vanson Bourne partner for new study

Global PR and communications agency Hotwire has partnered with independent market research specialist Vanson Bourne for a study that reveals what influences decision makers in the Arab world. The study showed that Facebook is one of the most used social media channels in the region but also found that nearly 30% of marketers do not plan to use the social media platform in their own B2B marketing. The research also reinforces the importance of traditional media sources, as well as social media, in purchasing decisions. Active (Digital. Marketing. Communications), Hotwire’s partner in the Middle East, will be responsible for distributing the research across the region.

“For us here in the Middle East this report is very relevant as it make us think about how social media is changing marketing and, if we are to be effective consultants, how we then advise our clients,” says Louay Al-Samarrai, Joint Managing Director, Active (Digital. Marketing. Communications).