NEC Payments, a Middle East payment technology company, has appointed Active (Digital. Marketing. Communications) to handle all of its PR operations across the MENA region. Formed in 2014, NEC Payments aims to support the growth of the financial service industry through the provision of innovative technology and services. Active DMC will be driving the company’s marketing campaigns for the region, as well as setting the pace for the roll-out of its secure payment technology, while positioning the company as thought leaders in the financial technology industry.
“Active’s approach and thorough insights into the financial-tech sector, as well as their integrated communications experience and approach, were the key factors that made us choose them as the communications agency to drive our campaign across the Middle East Region,” says Andrew Sims, Director and CEO, NEC Payments. “Active DMC has provided NEC Payments with a relevant and effective campaign plan that will deliver on our business and communications objectives and will provide crucial support to the realisation of our business strategy and vision.”
Louay Al-Samarrai, Managing Director and Founding Partner, Active, adds “We are honored to have been given the opportunity to work with such a dynamic regional start-up and we look forward to driving NEC Payments’ growth strategy in marketing terms.”