SMG to represent The Savola Group

Starcom MediaVest Group (SMG) has secured the account to handle Saudi-based Savola Group’s media buying and planning. Having been the media agency of Savola Foods since 2007 in the Egyptian market, SMG will now work with The Savola Group to develop a regional media framework, with a focus on creating a cohesive data strategy across bought, owned and earned channels. This is in-line with SMG’s vision of delivering simple, meaningful experiences to consumers.

“SMG KSA has maintained its number one position in the market, with strong local capabilities especially in the FMCG,” says Ramzi Ghanem, Managing Director, SMG KSA. “We enjoy more than one third of the operations in KSA and we look forward to bringing advanced digital offerings, innovative media planning and branded content solutions to help The Savola Group further grow its business.”