Following launches in the US, Russia and Africa, Starcom Mediavest Group (SMG) is rolling out its sports marketing capability, SPORTS at SMG, in the MENA region. SPORTS at SMG will be headquartered in Dubai and offer fully integrated sports marketing capabilities for brands. Leveraging SMG’s market position, the division’s capabilities will include audience insights, strategic development, investment, management and evaluation.
“In an increasingly fragmented landscape, sports is still the number one driver of audiences in big numbers across multiple platforms, devices and multiple markets,” says Robin Clarke, Managing Director, EMEA, SPORTS at SMG. “New technologies are enabling rights holders and sports media vendors alike to evolve their offering to brands significantly. Helping our clients understand and invest in optimal ways in those spaces can deliver far greater effectiveness in investment and ROI. This is a key strength of our company.”
Raed Kablawi, Head of MENA, SPORTS at SMG, adds “SPORTS at SMG in the MENA region will ensure our clients understand the landscape, the opportunities and the routes to high value ROI from investing in sports at local, regional and global levels. As part of a world class media network, we are armed with the best supporting capabilities in digital, content, social, data and media planning/buying to do just that.”