Edelman has appointed Carol Potter as Executive Vice Chairman, Asia Pacific, Middle East and Africa (APACMEA) from August 1, 2015. She joins the team from Shanghai, where she was President and CEO of BBDO China.
Carol is recognised and well-respected in global advertising, arriving in Shanghai as CEO of BBDO China in 2006, having previously worked as Global Business Director at J.Walter Thompson in London. Starting her career at Satchi & Satchi, working in Sydney, New York, Tokyo and London, marketing and advertising across various high profile brands and fortune 500 companies.
In her new role, Carol will be based in Dubai supporting David Brain, President and CEO, APACMEA. She will be tasked particularly in helping to develop Edelman’s brand offer, which encompasses social, digital, experiential, PR, analytics and research for clients throughout the region.
“Carol represents the gold standard of advertising and planning, and will bring with her the science and rigour of marketing to accelerate our evolution into becoming the region’s first communications marketing agency,” says David. ‘”She is a leading brands thinker and will elevate our research, creative and content offerings across the region for the benefit of our clients.”
Carol adds, “Edelman has always been an impressive company to me and its evolution, which David is pioneering in the region, really ignited my interest. I see this as a wonderful opportunity to use my experience in new ways to pursue the same agenda.”