Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has announced Starcom MediaVest Group the number one ranked agency in the MENA region in its 2013 Global Billings Rankings Report. In 2013, Starcom MediaVest Group increased its billings by 18 percent, with an industry share of 17.5 percent.
RECMA’s report evaluates the overall activity – including buying billings and specialised services – of all global media agencies across 62 countries. This is the fourth consecutive year that Starcom MediaVest Group has attained this position.
In addition, RECMA has named Starcom MediaVest Group number one in the ‘Top 14 Countries’ ranking, which is a key chart in the overall report, accounting for 81 percent of the media agency industry. Starcom MediaVest Group also retained its position in the overall regional evaluations – including its top rank in North America – and was named the number two agency in Asia-Pacific and Latin America.