Soul Communications has won the PR account for Appetite The Shop. A home-grown concept, the cafe offers a variety of meals and snacks, priding itself on its commitment to honest and preservative-free food. Soul will be focusing on PR and marketing strategies for Appetite The Shop, as well as taking over its social media accounts.
“We are thrilled to work with Appetite to launch its first-ever location open to the public,” says Farah Sawaf, Managing Director, Soul Communications. “We believe our strong industry insight and track record of working on food and beverage concepts around the UAE makes us the perfect agency to further develop Appetite The Shop.”