Dubai-based media and communications agency Saffron Media Works has secured the account to cover all PR and communications for Mayyur Girotra Couture. The fashion house will be launching their first boutique in the UAE with plans to expand over the coming year. Saffron Media Works will manage all PR and communications in the lead up to the launch event, as well as all post event activity.
“We’re really excited to be adding Mayyur Girotra Couture to our client portfolio,” says Madhu Arora, Managing Director, Saffron Media Works. “Fashion has been both a passion and a strength of ours and we are confident in delivering exceptional results for the Mayyur Girotra brand. One of the most promising elements of working alongside someone like Mayyur is that he’s always open to creative ideas, which is part of the reason the brand has seen so much success back in India and will hopefully see even more in the UAE.”