Dubai-based media company, Saffron Media Works has ceased operations following the closure of all its magazine titles. With the last issue of its titles published in January 2017, Saffron Media Works have finalised the closure and distribution of Saffron, Femina, Filmfare and Salt ‘n’ Peppa magazines across the UAE.
Sept PR has welcomed Injeel Moti to the role of Junior Account Manager. Prior to joining the lifestyle agency, Injeel most recently worked with Saffron Media Works as PR Manager where she worked across several accounts including United Colors of Benetton and Chopard. In her new role, she will handle all media operations through press campaigns and social media content for F&B, lifestyle and hospitality accounts.
“I am delighted to be joining Sept PR as they have a stellar reputation in the market,” says Injeel. “I’m very much looking forward to this new chapter, working with a team of experienced professionals and scaling new heights with the agency.”
Caroline Holmberg, Managing Director, Sept PR, adds “We are thrilled to welcome Injeel to the team. She brings with her strong media and agency experience coupled with an enthusiasm for creative and digital strategies – an ideal combination to support our client campaigns.”
Saffron PR has secured the account for the launch of a new United Colours of Benetton store opening in Dubai Mall. This will be the first concept store in the UAE from the clothing brand, with plans to expand in the coming year. Saffron will be handling all PR and communications in the lead up to the store’s launch event, as well as post event activity.
“United Colours of Benetton is a well-known global fashion brand with an international style that combines colour, energy and practicality,” says Madhu Arora, Managing Director, Saffron Media Works. “We are really excited to be adding UCB to our portfolio of fashion clients and expertise within the sector. We are pleased to be on board as their agency for the new store opening, and hope to support the brand in reaching its business objectives.”
Dubai-based media and communications agency Saffron Media Works has secured the account to cover all PR and communications for Mayyur Girotra Couture. The fashion house will be launching their first boutique in the UAE with plans to expand over the coming year. Saffron Media Works will manage all PR and communications in the lead up to the launch event, as well as all post event activity.
“We’re really excited to be adding Mayyur Girotra Couture to our client portfolio,” says Madhu Arora, Managing Director, Saffron Media Works. “Fashion has been both a passion and a strength of ours and we are confident in delivering exceptional results for the Mayyur Girotra brand. One of the most promising elements of working alongside someone like Mayyur is that he’s always open to creative ideas, which is part of the reason the brand has seen so much success back in India and will hopefully see even more in the UAE.”
Injeel Moti has been appointed as Senior PR Executive at Dubai-based Saffron Media Works. With two years of public relations experience in the UAE market, Injeel has worked across a range of brands from various sectors including fashion, lifestyle, entertainment, as well as health & fitness. Most recently, Injeel held the position of Senior PR Executive at BUZ Consulting.
“I am excited to be joining Saffron Media Works’ PR department,” says Injeel. “Coming from an agency background and stepping into a dynamic in-house environment will indeed be a great learning experience. Saffron Media Works has worked with some great brands in the past and I look forward to contributing to the organisation and taking it to new heights.”