Publicis Media ME makes new leadership appointments

Following the launch of Publicis Media in the Middle East, Alex Saber, Chairman of Publicis Media Middle East and Steve Parker, CEO of Publicis Media Middle East, have made some key leadership appointments. Alain Brahamcha, former Client Managing Director at Starcom, has been appointed the new CEO of Mediavest|Spark, Middle East, where he will continue to work on building strong strategic client partnerships, developing talent as well as introducing and accelerating digital innovation. Former Managing Director of Digital at Starcom Mediavest Group, Ali Nehme will now take on the role of Chief Strategy Officer at Publicis Media, Middle East. In this role, Ali will work closely with the Publicis Media leadership group on designing and operationalising the vision of the company. Tarek Daouk, previously Managing Director at Mediavest, has now been appointed to the role of CEO of Starcom, Middle East and Firas El Zein will continue in his role as CEO for Zenith, Middle East.”We have been on a continuous journey of transformation and have built on our talent, which we believe to be the foundation of our business,” says Alex Saber, Chairman of Publicis Media, Middle East. “Together, with our world class practices, we will help our clients, people and business grow and create another chapter of pushing the boundaries in the media agency landscape.”