Publicis Media ME makes new leadership appointments

Following the launch of Publicis Media in the Middle East, Alex Saber, Chairman of Publicis Media Middle East and Steve Parker, CEO of Publicis Media Middle East, have made some key leadership appointments. Alain Brahamcha, former Client Managing Director at Starcom, has been appointed the new CEO of Mediavest|Spark, Middle East, where he will continue to work on building strong strategic client partnerships, developing talent as well as introducing and accelerating digital innovation. Former Managing Director of Digital at Starcom Mediavest Group, Ali Nehme will now take on the role of Chief Strategy Officer at Publicis Media, Middle East. In this role, Ali will work closely with the Publicis Media leadership group on designing and operationalising the vision of the company. Tarek Daouk, previously Managing Director at Mediavest, has now been appointed to the role of CEO of Starcom, Middle East and Firas El Zein will continue in his role as CEO for Zenith, Middle East.”We have been on a continuous journey of transformation and have built on our talent, which we believe to be the foundation of our business,” says Alex Saber, Chairman of Publicis Media, Middle East. “Together, with our world class practices, we will help our clients, people and business grow and create another chapter of pushing the boundaries in the media agency landscape.”

ZenithOptimedia celebrates 25th birthday

ZenithOptimedia is today celebrating its 25th birthday. On 30 October 1988, Zenith Media opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media “dependent” agency.

Steve King, CEO, Worldwide, ZenithOptimedia, said: “I feel enormously proud and humble that I have been with the network since our launch as Zenith Media in 1988. While our business has changed beyond all recognition in scope and scale, I believe that the enduring success of ZenithOptimedia is testament to the fantastic people and spirit around the network and the clear purpose and direction that we derive from our ROI focus.”

“The fact that our agency has grown five-fold in the past five years is testament to our ability to deliver revolutionary communications solutions – in real time – and across all paid, owned and earned digital media channels,” said Firas El Zein, CEO of Zenith MENA. “At Zenith MENA, our vision is – and always has been – centered on spearheading multimedia trends across the region. As part of this winning strategy, we have, in the past two years, successfully launched Newcast – a specialist branded content and experience division – as well as Performics MENA, the region’s leading performance marketing agency. In light of ZenithOptimedia’s 25th anniversary, it gives me great pleasure to affirm that these new entities further cement our position as a pioneering ROI agency.”

To mark the 25th anniversary, ZenithOptimedia is embarking on a major global futures study to look at how the world could change over the next 25 years. The study will look at how the world’s economies will develop, how our societies will change, how advances in technology will improve our daily lives and how we might enjoy entertainment in the years to come. ZenithOptimedia will publish the study in December.