Effies Global Index rank FP7/DXB no.1 MENA agency

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The Effie Effectiveness Index has ranked FP7/DXB as the most effective MENA agency for 2014. Launched in 2011, the Effie Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers and brands by analysing finalist and winning data from 40 worldwide Effie Award competitions.

In addition to this, FP7/DXB ranked as the 4th agency globally, as well as the number one agency in the McCann worldwide group. The Effie Index features the most effective – marketers, brands, agency holding groups, agency networks, agency offices and independent agencies. These ranking are filtered by region, country and product category.

New online beauty magazine to launch

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A new online beauty magazine, Hello Pretty, is due to launch this month. The platform – www.hello-pretty.com – which goes live on August 20, 2014, will be updated daily, featuring expert tips, makeovers, beauty DIYs, shoots, tutorials and the latest beauty gossip. The online magazine is to be edited and run by founder Aseya Nasib, who brings nearly ten years of experience in the beauty industry, as well as make up and beauty experience in online and print media in the region with magazines such as VIVA, Cosmopolitan Middle East, Velvet and Good Housekeeping.

“There is so much growth in the Middle Eastern beauty industry, with some of the biggest international brands creating products specifically for the market,” says Aseya. “Now is the perfect time to create an expert guide to beauty in the region and being online gives us the opportunity to reach a much wider audience than print.”

Arab Woman Awards Qatar 2014 judges revealed

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For the third consecutive year, Arab Woman Awards will pay tribute to the high achieving women of Qatar. Launched by ITP Publishing Group in 2009, the Arab Woman Awards recognises Arab women’s achievements in different fields of business, arts, medicine and charity. The 2014 Awards will by hosted by Al Jazeera Anchor, Fairouz Ziani, and will take place on October 20, 2014, at the Intercontinental Doha – The City.

This year’s judges board members will be chaired by Bothaina Al Ansari, HR Director for Ooredoo and Board Member of the Qatar Businesswomen Association, and include Dr. Elman Al Ansari, Director of National Development at Sidra Medical and Research Centre; Mishael Al Ansari, Marketing and Communication Director at Anti-Doping Lab Qatar; Aisha Al Bedded, Creative Director for DarzDesigns; Amal al Athem, Visual Arts Expert at Ministry of Culture, Arts and Heritage and Nadine El Chaer, Chief Editor of Ahlan! Arabia.

The winners of Arab Woman Awards Qatar 2014 will be announced from a shortlist selected by ITP Publishing Group, based on the nominees’ integrity, expertise in their particular field and as respected members of society. The judges board will follow a strict criteria which includes the nominees’ achievements in the past twelve months, as well as the impact of their work to Qatar.

Duha Abbas joins MBC

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Duha Abbas has been appointed as Associate Continuity Producer for MBC. Duha joins the team from Ahlan! Arabia, where she held the position of Features Writer for the past year, working on health, beauty, travel and society. In her new role, Duha will prepare menus and graphics for a number of channels on MBC, with her primary focus on creative writing and creating unique promos.

“I’m excited about joining MBC, as it was the opportunity I was looking for to expand my expertise having studied and practised video and TV production,” says Duha. “With the chance to do what you enjoy everyday alongside other talented people, who wouldn’t be happy?”

 

Nick Cooper joins Seven Media

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Nick Cooper has joined Seven Media as Director, working across the Abu Dhabi and Dubai offices. Prior to this, Nick held the position of Head of Corporate Communications at Middle East Communication Network (MCN) looking after its 13 agency brands. Having joined Seven Media as the third Director alongside founders Matt Slater and Gregg Fray, Nick will be responsible for key clients, content and campaign direction, as well as business development and project management.

“I have watched Seven Media grow over the past five years, and am delighted to be joining as the agency continues on its next phase of expansion,” says Nick. “Seven has a proven track record of success for its wide range of lifestyle, business and government clients and I look forward to working with such a professional team.”

MB Consultancy undergoes rebrand

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MB Consultancy has undergone a full rebrand, inclusive of a name change to Boguslavsky & Co. Having first established in South Africa in 2011, the agency will now specialise in digital strategy for businesses – primarily startups and SMEs – with the full redesign including a new name, logo, positioning and new website – www.boguslavskyandco.com.

“We’re still offering the same level of service and commitment,” says Marianna Boguslavsky, Digital Strategist and Managing Director, Boguslavsky &Co. “But we have made some exciting strategic investments that will benefit both our current and future clients, by investing in a premium consumer trends data service, digital analytics tools and hiring new talent in the digital field.”

Resolution MENA launches Current@Resolution

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Omnicom Media Group’s Resolution MENA, the global network specialising in performance and content marketing services, has launched Current@Resolution, a social marketing solution for brands. Current@Resolution provides consolidated live insights from paid, owned and earned (POE) sources to ensure brands capitalise on public sentiment with timely, relevant and engaging content.

Current@Resolution enables historical, real-time and predictive analysis to be conducted across brand, competitive and category-based metrics. It allows brands to turn real-world events into rapid response marketing opportunities and business results through rapid response content creation, supported by creative and speciality agencies across the Omnicom Group. Current@Resolution also facilitates the amplification of content, supported by core integration of real-time social media planning and buying services, as well as the use of unique data, social performance reporting and analytics.

“While marketers understand the value of data, many struggle to measure and synergise a range of varying data points,” says Dimitri Metaxas, Managing Director, Resolution MENA. “It’s also a common challenge to unify traditionally standalone disciplines. Current@Resolution brings together paid media and content marketing teams to work in a cohesive, intelligence-based environment. It ensures that key content opportunities are correctly evaluated and maximised.”

Starcom MediaVest Group ranked top MENA agency

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Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has announced Starcom MediaVest Group the number one ranked agency in the MENA region in its 2013 Global Billings Rankings Report. In 2013, Starcom MediaVest Group increased its billings by 18 percent, with an industry share of 17.5 percent.

RECMA’s report evaluates the overall activity – including buying billings and specialised services – of all global media agencies across 62 countries. This is the fourth consecutive year that Starcom MediaVest Group has attained this position.

In addition, RECMA has named Starcom MediaVest Group number one in the ‘Top 14 Countries’ ranking, which is a key chart in the overall report, accounting for 81 percent of the media agency industry. Starcom MediaVest Group also retained its position in the overall regional evaluations – including its top rank in North America – and was named the number two agency in Asia-Pacific and Latin America.