Starcom MediaVest Group welcomes Marcus Brown

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Starcom MediaVest Group (SMG) has appointed Marcus Brown as Global Growth Officer, Europe, Middle East and Africa (EMEA). Marcus brings with him over 20-years of experience in galvanising clients, colleagues, prospects and the communication industry, to SMG.He was most recently a founding contributor to a new UK-based consultancy and has also been made a Tech London Advocate – a member of an advocacy group that supports tech start-ups.

In his new role, Marcus will be responsible for building SMG’s growth across the EMEA region and driving performance to deliver a combination of precision, content and technology to clients. He will be based in London, reporting to Iain Jacob, President of EMEA, Starcom MediaVest Group.

“I’m thrilled that Marcus is joining our team,” says Iain. “He joins us with an extremely impressive track-record of client wins and, given his extensive experience, will play an instrumental role in the next phase of our transformation, helping to build on our continued success.”

Marcus adds “It’s clear that within the communications industry, much of the innovation is coming from the media sector. Starcom MediaVest group has an admirable reputation for fueling transformation with some of the world’s most iconic brands.”

Image Nation partners with Ali Mostafa

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Emirati filmmaker Ali Mostafa is re-partnering with Image Nation Abu Dhabi on his next feature, The Worthy, which will go into production later this year. The director will be joined by Hollywood veterans Peter Safran (Producer, known for his work on The Conjuring) and Steven Schneider (Producer, known for his work on Paranormal Activity and Insidious) who have come onboard to produce the project with Ali’s Regional Producer Rami Yasin, who also worked on his 2014 film, From A to B.

“As the first action/thriller I’m directing, The Worthy is a new adventure for me,” says Ali. “My producers are really at the top of their game right now and their expertise will be invaluable on The Worthy, so I’m excited to be working with them and Image Nation again.”

Peter Safan adds “The film industry in Abu Dhabi is at an extremely exciting time in its development, I am looking forward to playing a small part in its growth by working on this fantastic film.”

Style.com to become e-commerce site

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Condé Nast has announced that Style.com will become the home of its new e-commerce business platform. Launching in the UK in Autumn, the concept will replace the website’s news and fashion show reports content. Following the UK launch, the e-commerce website will grow to incorporate the market from the US, with other major countries to follow. How this will affect Style.com/Arabia is yet to be determined.

The new e-commerce platform will operate as a stand-alone business, although it will still come under the ownership of Condé Nast. It will look to connect fashion companies as well as upscale brands from other sectors – such as beauty, travel and technology – to potential buyers, including readers of other Condé Nast print and online publications Vogue, Vanity Fair and GQ. The new venture will be headed up by Franck Zayan, who previously worked as Head of e-commerce for Galeries Lafayette.

Valleywood successfully debuts in Dubai

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Starcom MediaVest Group (SMG) and its content division, LiquidThread, hosted the inaugural Dubai edition of Valleywood at Grosvenor House Hotel on 14 May, 2015. The event, in partnership with YouTube, brought together over 200 SMG MENA clients, partners and senior executives together for a day-long immersive experience of content and technology.

The event follows LiquidThread’s recent unveiling of its new offerings as a fully-fledged, tech-driven content solutions division delivering SMARTContent – data–led content designed for people and delivered to the individual. Valleywood featured a line-up of regional and global players in the broadcast, tech and content creation industries, with speakers including Egyptian satirist and comedian Bassem Youssef, Google’s The Zoo, Facebook, Yahoo, Uturn Entertainment, OSN, Endemol and Freemantle Media.

“The entertainment, technology and content creation worlds are converging intersecting and, more often that rarely, overlapping on many levels,” says John Antoniades, CEO, Starwoon MediaVest Group MENA. “The collision has ignited a chain reaction that neither brands nor agencies can afford to ignore – and contrarily, must utilize to its fullest potential. Valleywood came about to address this inevitable shift and transformation, for both our clients and the industry.”

 

Ahlan! Awards 2015 final nominees revealed

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Following weeks of voting, Ahlan have revealed the top 10 nominees for each of the 20 categories in the Ahlan! Awards 2015. With awards for Best Fine Dining Restaurant, Best Bar and Best Club DJ, amongst others, the winners will be announced in June at the Ahlan! Awards 2015 ceremony.

The nominees in each category were narrowed down following weeks of initial online voting. One final round of awards voting has now commenced, and anyone can participate in order to support their favourite nominee from each category. To vote, head over to www.ahlanawards.com.

Motivate Publishing appoints new Associate Editor

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Lyndsey Steven has been promoted to Associate Editor of the Emirates Woman Group, part of Motivate Publishing. Having joined the company a year ago, Lyndsey most recently held the position of Deputy Editor at Emirates Woman and will now utilise her 16 years of experience in the publishing and broadcasting sector in her new expanded role. Lyndsey has previously contributed to a spectrum of publications in the UAE including La Femme, The Rake, Indulge and The National, and will now be writing, editing and overseeing content for Emirates Woman, Emirates Woman Bride, Emirates Woman Mini and Harvey Nichols – Dubai magazines.

“My year at Motivate has flown by and I am looking forward to many more,” says Lyndsey. “I’ve always been a huge fan of Emirates Woman and it’s been wonderful working with such an accomplished and dedicated team.”

Boguslavsky & Co welcomes Andrea Wignall

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Niche digital strategy agency Boguslavsky & Co has appointed Andrea Wignall as Social Media Manager. With previous experience working with premium brands in both South Africa and the UAE, Andrea will bring her unique combination of creativity and strategic thinking to her new role.

“I am really excited to have been awarded the opportunity to work with such an outstanding team,” says Andrea. “Boguslavsky & Co produces creative work of such a high standard, and I am ready to start this incredible journey together.”