Grow promotes Dylan Fitz-Gerald

Grow Digital Services have promoted Dylan Fitz-Gerald to User Psychology Specialist. Formally an intern with the company, Dylan joined fresh from the University of Reading, where he graduated with a Bsc (Hons) in Psychology.

In his new role, Dylan will contribute his knowledge of user psychology to enhance the effectiveness of all websites and online marketing campaigns deployed by Grow. He will also contribute to the company’s workplace culture, as well as its rebranding.

“I have always been extremely interested in the role that psychology plays within the commercial and economic landscape, “ says Dylan. “My experience with Grow has truly given me the opportunity to exercise and refine these skills in a fast-paced environment. I look forward to continuing to contribute to the fascinating and every-evolving industry that is digital marketing.”

GroupM welcomes Filip Jabbour

Global media investment management operation GroupM, part of WPP, has welcomed Filip Jabbour to the role of Middle East North Africa (MENA) CEO. Having most recently worked with Spark in the US as Executive Vice President, Filip brings 19 years of international experience in media advertising with him to his new role.

GroupM has just officially opened its offices in the UAE, with the primary goal of maximising the performance of WPP’s communications agencies, operating as both a parent company and collaborator to offer an intelligent application of insights to its clients. As MENA CEO to the company, Fillip will be responsible for leading all operations and driving growth in the region, as well as developing strategy and accelerating the growth of the groups regional media agencies: Mindshare, MED, MediaCom, and BPG Maxus.

“The opportunity to join the world’s leading media investment management group to lead development in the exciting and fast-growing MENA market is thrilling,” says Filip. “GroupM agencies operating in MENA are distinguished by their winning track records, and I am keen to accelerate their pace by harnessing the absolute best digital, technology, data and content solutions available.”

Ogilvy promotes Daniel Mercado

Ogilvy Public Relations has promoted Daniel Mercado to the role of Associate Account Director. Having worked for Ogilvy for over four years, most recently as Senior Account Manager, Daniel brings over eight years of PR and Marketing experience working with multinational private, government and nonprofit entities to his new role.

As Associate Account Director, he will drive corporate, technology and consumer PR campaigns across the MENA region.

twofour54 welcomes ET Bil Arabi to its studios

twofour54’s studios in Abu Dhabi are now the home of entertainment show ET Bil Arabi. The show comprises breaking news stories, exclusive set visits, first looks at upcoming film and television projects, as well as candid one-on-one interviews with some of the Arab World’s most famous talents and celebrities.

Brought to the Middle East by pan-Arab broadcaster, MBC Group, the show is the region’s version of Entertainment Tonight (ET) and will be produced in Arabic by twofour54’s campus partner Charisma Group. This is the group’s second locally-produced format, joining ET Canada, which has just launched its 10th season. ET Bil Arabi is shown on MBC4, from Sunday to Thursday, with a 90-minute compile on Saturdays and it reaches nearly 300 million viewers across 21 countries in the region.

“We have attracted several major international and regional productions to shoot in the Emirate over the last few years,” says Jamal Al Awadhi, Head of Commercial, twofour54 Film and TV Services. “The production of this popular entertainment show at our studios reinforces Abu Dhabi’s reputation as a world-class production hub and a centre for Arabic broadcast content.”

Entrepreneur ME hosts Achieving Women’s Forum

Entrepreneur Middle East has hosted its first Achieving Women’s Forum, an industry intel event. Held at the Ritz Carlton Dubai, and supported by entities including the Dubai Chamber, Intercoil and Paris Gallery, the event saw a series of talks on the methodology of business. Panelists included businesswoman and TV presenter Rosemin Manji, President of Virgin Megastores MENA Nisreen Shocair, and CEO and founder of Souqalmal.com Ambareen Musa, amongst others. The event began with a keynote address by Noor Sweid, Partner at Leap Ventures, and concluded with a networking lunch.

Blueprint launches in the UAE

Kate Watson has launched boutique recruitment consultancy Blueprint, a specialist in placing communications experts throughout the Middle East. Most recently a Director at MCG Associates, Kate has over 12 years of experience in media recruitment, having been based in the Middle East since 2010 specialising in the PR and communications sector. Blueprint clients include SMEs, government entities and global businesses looking to fill both agency and in-house roles across the communications spectrum.

“I am absolutely thrilled to announce the launch of Blueprint at a time when the communications industry in the Middle East is thriving,” says Kate. “This region is increasingly attracting world-class talent from across the communications spectrum and I am hugely looking forward to working with both clients and candidates to ensure the industry’s needs continue to be met.”

MO4 Network welcomes Nicole Greeff

Nicole Greeff has joined MO4 Network as Junior Account Manager. Having previously worked with Insignia Worldwide, Nicole will call upon her experience working across a range of accounts, as well as managing and understanding clients’ branding, design and communication needs and objectives, to assist in her new role.

Nicole will be looking after both PR and Social Media accounts at MO4 Network for a number of clients, on planning and development, account management and executory tasks.

2015 SABRE Awards EMEA winners announced

The 2015 SABRE Europe, Middle East and Africa (EMEA) Awards were held on 21 May, 2015 at The Roundhouse in London. Over 650 PR professionals from the EMEA region attended the ceremony to celebrate the winners, selected from 2,400 entries.

Among the agencies to have won were Roche Lebanon with Memac Ogilvy Public Relations for their Breast Cancer Awareness Campaign, Al Baik with TRACCS for their Park it Right campaign, Dubai Gold & Commodities Exchange with Weber Shandwick for their The DGC-X-Factor! How DGCX Transformed its Regional and Global Profile campaign and Canon with DABO & CO for the Canon Cabast trade show. UN Women with Memac Ogilvy Public Relations – Dubai, were also nominated as finalists for the Platinum Sabre award for Best in Show for their campaign, The Autocomplete Truth.

Global agency Weber Shandwick won five awards in total on the night, with Memac Ogilvy winning three. Ketchum was presented with four awards for its clients, and Burson-Marsteller and Edelman (including Elan and DABO & CO) won three.

A Cut above

Team TMN couldn’t wait to discover the latest in refined brunch offerings, from one of Dubai’s most decadent restaurants…

What: Friday Brunch at CUT

Where: CUT by Wolfgang Puck, The Address Downtown Dubai

When: Every Friday from 12pm – 4pm

The promise: “At the pinnacle of the fine dining experience, CUT by Wolfgang Puck invites visitors to indulge in an impeccable brunch that is beyond fulfilling. CUT offers an elegant dining experience with a menu that will make you crave more.”

Did it deliver? CUT by Wolfgang Puck has long been on the to-visit list here at TMN. Helmed by famed Austrian-American Chef (pronounced ‘pook’), the Dubai outlet is the latest addition to a family of world-renowned restaurants famed for their excellent steaks.

With enormous bay windows offering world-class views of the Burj Khalifa and the Dubai fountains, the restaurant itself is quite simply stunning. Team TMN loved the light and airy feel of the space, with its high ceilings and clean décor, and the restaurant was intimate enough for a good catch-up without feeling stuffy or cramped.

Opting for a table with a window view, we took our seats, and were made to feel thoroughly welcome. Promptly presented with a basket of delicious home-baked breakfast breads and croissants, a create-your-own Bloody Mary cart was also wheeled before us. As conversation (and cocktails) flowed, food began to arrive at our table – we began with canapé-sized portions of steak and miniature grilled cheese sandwiches, and both were devoured keenly, with the bite-sized steak acting as a tantalising glimpse of the mains to come.

CUT completely avoids the eternally disappointing buffet-for-brunch concept, and offers a selection of starters delivered to the table in a steady trickle, before one main course per person is selected from an a-la-carte menu. This meant that the quality of the food remained exceptionally high and we managed to try a little bit of everything, including some of the restaurants signature dishes – highlights from the starters we sampled included smoked salmon blinis, a wonderfully light scallop carpaccio, and an expertly prepared, utterly delicious steak tartare. By the time it came to order mains, team TMN were already feeling thoroughly spoilt by both the decadent food and excellent drinks list.

Obviously, going to a steakhouse for brunch meant only one thing when it came to mains: steak! Although we were provided with a surprisingly varied menu of mains, including incredibly tempting fish and vegetarian options, team TMN couldn’t pass up the opportunity to unleash our inner carnivores and we all ordered the prime rib! Our mains arrived, tender and cooked to perfection, with a selection of equally delicious sides – perfectly crisp French fries, well-dressed salad and a selection of sautéed greens.

Following our mammoth mains we requested a short break to enjoy the terrace and its stunning views, cocktails in hand, before heading back inside where we were presented with a trio of deserts and coffees to round off the meal. The blueberry cheesecake and rhubarb pancake were both light and fruity, but the standout of the trio was a chocolate egg which, when covered in a light sauce, melted away to reveal a delicious fondant dessert – the added touch of drama in its presentation, and its luxurious taste making this the perfect ending to such a refined Friday brunch.

The Verdict: CUT is not the liveliest place for brunch in Dubai, so if you’re looking for a debauched Friday afternoon, this is not the place for you. Having said that, the wonderful setting and variation in dining space – with small, romantic nooks as well as the large, open tables – does make this the ideal place for couples and groups alike to be social/celebrate an occasion. The excellent quality of the food alone makes this a brunch worth visiting, particularly for carnivore-enthusiasts, and the free-flowing beverages are at a level that is superior to many brunches Dubai has to offer. Packages start from AED290 for soft drinks and go up to AED650 for premium-selected beverages. While this isn’t cheap, when you consider that the average dinner at CUT without alcohol is around AED1,000, it is excellent value.

Is journalism a pursuit of passion?

Is writing professionally a calling, or is it something that you do purely because it’s part of your job description? 

No – says Dominic Beesley, Features Writer, Motivate

DominicBeesley Writing isn’t some kind of sacred calling, something that only the chosen few are good enough to do.”

There’s not really much of a debate here – I mean, you can write and get paid for it. So it’s a job. Maybe not the best job to get into, but it is a job and not a calling. I studied Creative Writing, so university was basically three years of people telling me over and over again that publishing is a dying industry, paying less and less each year.

I don’t want to boast here, but it’s a skilled job. Not everyone can write. Well, everyone can write, but not everyone can write (imagine that last ‘write’ in bold and italicised, and possibly underlined). And there’s a difference there. Writing is the one thing you learn at school that you have to do at least once every day, especially in the age of Twitter, WhatsApp and whatever else is out there. How often do people ask you to recite the seven times table? Or explain how an oxbow lake forms?

Not that that means everyone’s the new Charles Dickens these days. One look at social media is enough to prove that. Unfortunately not everyone knows that there’s a difference between definitely and defiantly. Any writer will tell you there’s a skill in writing a perfectly crafted sentence, and they’d be proud of it. Just like a mechanic would be proud of a carburettor, or a footballer might be proud of a really great kick. Probably. I don’t know much about cars or sport.

But writing isn’t some kind of sacred calling, something that only the chosen few are good enough to do. It’s still a job. You can’t just lock yourself in a Parisian garret and slave over your next Pulitzer Prize-winning work. You’ll need money, eventually.

You can’t always write what you want, when you want to. Instead, you might have to write something you don’t want to, on a topic you find incredibly dull, all while putting your heart and soul into it. It doesn’t matter if you couldn’t care less about the history of blu-tack – if your editor’s asked for 1,200 words on it, you’re going to have to write it or fear their wrath. And then there are the deadlines. Douglas Adams once said, ‘I love deadlines. I love the whooshing noise they make as they go by.’ And while it might be witty, it’s not the best attitude. Sure, he’s a great writer and all, but it’s still a job. He’d definitely be fired.

YES – says Judy Cogan, Lifestyle Editor, Friday Magazine

Judy-Cogan“The career part, the publication part – they are just the steam above a boiling pot of desire to play with words.”

I was seven when I announced I wanted to be a journalist. I put down my pencil, looked up and felt the words fall out of my mouth. And that was that. Colouring in had already blended into scribbled words and a string of stories and poems laced with imaginary wonderment followed. I embraced early milestones – a poem I wrote read out in school assembly, my first article being published in a local newspaper aged 17. My appetite to tell stories evolved from the time of swimming lessons and slush puppies and carried on through my journalism degree and into adult life.

As a journalist I’ve written about topics I don’t find very interesting for a demographic I don’t fall into. Praise is often thin on the ground with column inches and bylines being the most lucrative currency in a lowly paid profession.

It’s not always an easy gig. The journalists who gently swerve into PR jobs lured by higher salaries are indicative of this. Yet the ones armed with an innate desire to keep going do just that.

Hurdles noted, writing still doesn’t feel like a job and often doesn’t look like one to outsiders. I was asked by a woman I interviewed for a national newspaper fresh out of university “So what’s your real job, love?” I was stumped. “This is my real job,” I finally replied and she roared with laughter. Did she think I was there for the fun of it? The fact is I guess I was and I still am now. Much like the many editors who don’t have to write any more, but still make time for it.

When I was asked to write this piece I didn’t hesitate in saying yes. It’s another deadline pushing up against all the others, but the opportunity to write something new was worth the headache. I wanted to do it and that’s the calling right there, the one you can’t quash.

A reporter friend of mine gave me his view yesterday; “I don’t think (writing) is a calling, more of a craft that you have to devote yourself to out of desire.” But that’s the difference between a hack and a writer, the difference between seeking and succumbing.

The truth is writing is a vocation, defined as;“a strong feeling of suitability for a particular career or occupation.” That much is true, but the career part, the publication part – they are just the steam above a boiling pot of desire to play with words.

In a New York Times article from January this year and aptly entitled ‘Is Being a Writer a Job or a Calling?’ by Benjamin Moser, the author concluded: “Writing, after all, is something one does. A writer is something one is.” And I couldn’t have written it better myself.