JWI appoints Charli Ball to Dubai office

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Charli Ball has been appointed as Associate Director at JW International. JW International which provides marketing strategy, communications planning and campaign implementation opened its Dubai office doors in April this year.

Having previously worked as Account Manager for Rave Communications, the UK sister company to JWI, Charli managed many of the agency’s largest accounts and executed numerous high profile events in London.

In her new role, having assisted in the establishment of the new office, she will not only be overseeing all client accounts and remaining as a key contact, she will also be focusing on securing new regional accounts for the Dubai office.

“I am delighted to have played a part in launching a new strategic marketing agency in the Middle East,” says Charli. “JWI will bring cutting-edge, British creative to the region and deliver it with passion and professionalism. Our strapline, ‘it takes great people to do great things’, really sums up our approach.  We value long-term partnerships with clients and get a great deal of satisfaction from helping our clients achieve success. I think this will help to set us apart from other marketing agencies in the UAE.”

For further information, contact Charli Ball at charli@jwi.ae / +971 (0)52 744 3374

UM MENA appoints Digital Director

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Zadi Hobeika has been appointed as Digital Director for all digital business across the Levant and Egypt markets at UM MENA. Having previously worked at HP, Nestle and Google’s European HQ in online business development and consultation, Zadi has most recently held the role of Managing Director at Game Theory Digital offering media buying services in Lebanon.

In his new role as Digital Director, Zadi will shape and influence the digital approach in the region, grow the digital portfolio and develop new strategies focused on driving performance and revenue.

“It is both an exciting and challenging time to tackle digital in the region and I am delighted to take part in UM MENA’s continuous efforts towards developing a tailored multi-channel approach across brands,” says Zadi. “We’ll work on establishing a market leadership at a digital level through steadily educating and growing our clients with a clear focus on performance.”

Motivate Publishing to launch Cyclist ME

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Cyclist Middle East is set to launch in September 2015. Cyclist Middle East will be published by Motivate Publishing under license from Dennis Publishing. The international cycling title first launched in the UK in 2012, and this will be the third license deal just in 2015.

The 116-page monthly magazine will be available from September 1, 2015 and will cost AED25. The title will feature content that focuses on the best road bikes and technology, performance advice from top experts and in-depth articles mixed with breathtaking imagery from the sport’s best photographers. With the growing enthusiasm of the sport in the Middle East, which currently hosts four major cycling races: the Dubai Tour, the Abu Dhabi Tour, the Tour of Qatar and the Tour of Oman, Cyclist Middle East already has a growing audience.

“Launching Cyclist Middle East is an exciting opportunity for Motivate,” says Ian Fairservice, Managing Partner and Group Editor-In-Chief, Motivate Publishing. “Cycling is becoming a hugely popular pastime in the Middle East, with more races being added to the calendar here each year. Launching the title now will allow us to grow the global audience of the brand.”

For Further information, contact Anthony Milne at anthony@motivate.ae / +971 (0)4 427 3461

Sonam Basantani steps down at Gulf News

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After three and a half years working as Beauty Writer & Stylist for Aquarius, Friday, Alpha and other contract publications, Sonam Basantani today steps down at GN Media. Sonam will move into a freelance role where she will focus on beauty styling and writing, plus fashion styling.

“I’m really looking forward to becoming a freelance stylist and writer,” says Sonam. “My time at Gulf News has really helped me grow in the areas I love and identify the direction I would like to move in. I am looking forward to some new and exciting projects.”

For further information, contact Sonam Basantani at sonam.basantani@gmail.com or follow Sonam on Instagram @sonambasantani

LIGHTBLUE welcomes Megan Kemp

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Megan Kemp has joined Dubai-based experiential agency LIGHTBLUE as Account Manager. Having been shortlisted for Best Youth Marketing campaign in the Effie MENA 2014 Awards, Megan previously worked at Iris Middle East as Account Executive, working across FMCG and retail accounts.

In her new role, Megan will oversee key accounts including Sirocco, Emirates Leisure Retail, PlayStation and Virgin Megastore.

“I am delighted to be part of an innovative team in a rapidly expanding experiential agency in Dubai,” says Megan.

For further information, contact Megan Kemp at megan.kemp@lightblueww.com / +971 (0)55 340 2938

Memac Ogilvy Dubai wins Gold

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Memac Oglivy Dubai has won Gold at Cannes Lion for the project Geometry Global, The Lucky Iron Fish, in the PR category. The Lucky Iron Fish is an innovative campaign about one little fish that makes a difference in the world by addressing the issue of high anemia levels throughout the globe.

People who use the smiling iron fish, which provides 75% of an adult’s daily recommended intake of iron, in their cooking saw a massive decrease in the levels of iron deficiency. The campaign, which attracted over 2.6 million impressions, struck a nerve with the public who spread the message of how a small iron fish is saving lives in Cambodia and around the world. The Cannes jury awarded The Lucky Iron Fish project a Gold Lion in the PR Category.

For further information, contact Sophie Wordley at sophie.wordley@ogilvy.com / +971 (0)4 305 0309

Hill+Knowlton Strategies launches H+K HER

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Hill+Knowlton Strategies has launched H+K HER programme to support female employees. The programme is designed to provide information, inspiration and support to female employees as they develop throughout their careers.

MeetHER showcases women in business and SpeakHER is a drive to increase the visibility of female talent in the industry. The mentorship programme for women in the consultancy consists of both female and male mentors from across H+K.

“We are proud that our leadership teams in both the UK and broader EMEA region are evenly split between men and women, but we recognise there is more to be done,” says Lars Erik Grønntun, Chairman & CEO, Europe, the Middle East & Africa, Hill+Knowlton Strategies. “We are committed to ensuring that there is equal gender representation in the creation and recognition of the work we produce for our clients, and that our people are empowered to meet that challenge.”

In addition to the launch of the H+K HER programme, H+K is also proud to be working alongside the Dazed Group to present Female Firsts; an initiative which launched at Cannes Lions 2015 and champions female directors in the film industry.

Laura Coughlin promoted to Deputy Editor

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Laura Coughlin has been appointed as the new Deputy Editor for both What’s On magazine and the digital version, WhatsOn.ae. Having joined Motivate Publishing 12 months ago, Laura previously worked across both titles as Features Writer.

In her new role, Laura will work alongside the title’s senior editors, designers and writers to create engaging and brilliant content covering subjects that range from music to restaurant reviews and adventure to new activities in UAE. Laura will also focus on making WhatsOn.ae the number one go-to online portal for breaking news, upcoming events, and the latest in food and fitness in the UAE.

“I am extremely proud to be part of the What’s On team,” says Laura. “We will continue to bring practical, interesting and exciting content to ensure our readers love the emirates as much as we do.”

For further information, contact Laura Coughlin at laura@motivate.ae / +971 (0)4 427 3097

Poppy Regan joins MO4 Network

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Poppy Regan has joined MO4 Network as a Junior Account Manager. Poppy previously worked at Z7 Communications, supporting the team in communicating the clients’ messages via social media platforms and traditional PR methods.

In her new role, Poppy will manage some of MO4 Network’s top lifestyle accounts. She will also be spearheading engaging and successful creative activations.

“Poppy’s versatile background and creative capacity made her the ideal candidate for MO4 Network’s PR division,” says Gabriela Asquith, Managing PR Director, MO4 Network. “She is always in the know of emerging international trends, which ensures our clients’ campaigns are making an impact throughout the region.”

For further information, contact Poppy Regan at Poppy@mo4group.com / +971 (0)52 244 0641