Zadi Hobeika has been appointed as Digital Director for all digital business across the Levant and Egypt markets at UM MENA. Having previously worked at HP, Nestle and Google’s European HQ in online business development and consultation, Zadi has most recently held the role of Managing Director at Game Theory Digital offering media buying services in Lebanon.
In his new role as Digital Director, Zadi will shape and influence the digital approach in the region, grow the digital portfolio and develop new strategies focused on driving performance and revenue.
“It is both an exciting and challenging time to tackle digital in the region and I am delighted to take part in UM MENA’s continuous efforts towards developing a tailored multi-channel approach across brands,” says Zadi. “We’ll work on establishing a market leadership at a digital level through steadily educating and growing our clients with a clear focus on performance.”