Mindshare Dubai, part of WPP, has been ranked number one media agency in MENA by the Effie Effectiveness Index 2015, an annual ranking of the marketing and communications industries’ most effective agencies, advertisers, and brands.
This is the third year in a row that Mindshare Dubai has been selected as the number one media agency in MENA. It scored 66 points on the index, also making it the most effective office in the Mindshare global network. In order to be ranked, Mindshare Dubai’s campaign effectiveness was thoroughly evaluated by a panel of respected industry professionals using data provided by Effie’s global partners to distribute points amongst outstanding agencies.
“Our passion for innovation in our marketing campaigns is at the core of what drives us, but ensuring that our creative campaigns produce outstanding results is critical,” says Samir Ayoub, CEO, Mindshare MENA. “It’s not enough to introduce new ideas – they have to exceed the project’s objectives and produce quantifiably successful outcomes that give our clients the competitive edge.”