PR professional Scarlett Sykes has launched new communications consultancy, Lottie Communications, in the UAE. With over ten years of experience in publishing, e-commerce, marketing, PR and digital communications, Scarlett previously worked with The Grooming Company as PR and Marketing Executive in-house, as Fashion and Beauty Writer at Emirates Woman and Hello! magazines, and most recently with COPIA Group as Director, where she worked across international and regional brands as well as concepts. The new Dubai-based agency will offer services that include campaign and concept development, media relations, strategic partnerships, digital communication management, copywriting and content creation to clients across the UAE.
“Giving up your job to go out alone is a very daunting thought, but I have had so much support since I made the decision and following the launch announcement, it has made the leap much easier,” says Scarlett. “I am very excited to see what the future holds.”