Jeddah has been appointed as the venue for the annual Digital Media Forum (DMF), to be held January 21-22, 2015, at the Park Hyatt Jeddah. Industry professionals, digital experts and industry leaders from the wider MENA region and globally will discuss the challenges faced and the dynamics in their respective markets, as well as examine the digital powers that are driving the future of media and what it takes to ensure fast market growth.
“We are delighted to bring the Digital Media Forum to the Kingdom of Saudi Arabia for the first time, especially since the country has a predominantly young population that has made digital communications and social media a vital part of their everyday lives,” says Najla Mazboudi, Managing Director, SPOTON Media Services and Events and Founder, Digital Media Forum. “Also, it is the region’s biggest market, as the Kingdom’s huge commercial and retail sectors have been quick to adopt digital media platforms to reach out and get close to consumers. Building on the success of our four previous events, DMF 2015 will be a fully integrated forum that presents the latest developments in digital media and offers delegates the opportunity to engage and network with each other.”
Among the topics on the agenda for DMF 2015’s day one will include: digital customer service experience; challenges to implement a global practice; mobile: from footprint to footprint, and a panel discussion on coping with the speed of digital development. Day two will include a presentation on how to integrate different digital media platforms for a successful marketing strategy; a presentation on a consistent measurement of audiences across platforms as the precondition for a successful marketing strategy and a panel discussion on delivering the ‘right’ digital experiences.
Founded in Dubai, the Digital Media Forum Jeddah 2015 is supported by a number of sponsors, including Jeddah Chamber of Commerce and Industry, Digital Media Services (DMS) as Strategic Partners and Dotmena as Gold Sponsor. TRACCS is the PR partner for the event in Saudi Arabia.