Digital performance agency, iProspect has launched a new operation in Saudi Arabia. Part of Dentsu Aegis Network, the new agency headquarters will be located in Jeddah with support from the Dentsu Aegis team in Riyadh as well as the iProspect Hub office in Dubai. Headed by Digital Performance Director, Ruark Williams, the agency aims to introduce a wide range of digital marketing services to the Saudi market.
“As the second largest Middle Eastern market, Saudi Arabia presents a huge opportunity,” says Ruark Williams, Digital Performance Director, iProspect. “Digital spends have increased by more than 200% from 2015 to 2016 with continued exponential growth predicted moving into 2017 and beyond. The momentum highlighted the need for an on-ground presence of digital specialists who are able to proactively educate the market and ensure our clients are getting real ROI across all digital platforms.”