hug digital has secured a digital account for Spartan Race Arabia to handle all content creation, community management and media needs across their social media assets. Launched in 2007 in the US and established in the MENA region in 2014, the Spartan Race Arabia was created to bring obstacle racing to spectators and athletes alike, to participate in racecourse lengths of three plus miles to 12 plus miles with signature obstacles designed for the race. hug digital will now be responsible for live coverage of all Spartan Race Arabia events as well as online video content production.
“The Spartan Race has rapidly grown in popularity in the MENA region and we are honored to be tapped by the hugely popular obstacle-race-turned-lifestyle brand as their strategic digital communications partner to enhance and maximise its digital reach and engagement with existing and potential Spartans,” says Hussein M. Dajani, COO, hug digital. “It’s an ambitious brand that actively embraces the rapid pace of change to affect good, and it’s the type of challenge that fuels us. The hug digital team is excited to leverage their deep expertise in the digital space for an aspirational and next generation brand like The Spartan Race.”