Dubai-based company Hamac Trading Est, has appointed integrated service agency Alsayegh Media as its official communications partner for Havaianas, a Brazilian flip-flop brand. Established in Sao Paulo, Brazil in 1962, Havaianas, now present in 106 countries, produces over 4 billion pairs with almost 400 new designs every year and has become synonymous with style, comfort and quality. Alsayegh Media will work on developing the brand’s presence and growing the community of Brazilian lifestyle lovers across the UAE and Kuwait.
“We selected Alsayegh Media for its solid local understanding and its fully-integrated approach, which will really help to bring Havaianas closer to its local fans,” says Alexandre Sliman, Director, Hamac Trading Est. “Together, we want to spread the Brazilian summer spirit to people across the region.”