Grey Group secures DIFCO

Advertising agency Grey Group MENA has secured the account to develop creative strategies in Lebanon as well as across the Middle East for Lebanese company Daher International Food Co (DIFCO). Founded in 1992, DIFCO operates with a team of farmers, packers, processors and employees to produce and manufacture breakfast cereal products in the Middle East that are then distributed through Poppins across Europe and the MENA region. Grey Group’s Beirut team will now be responsible for the management and development of all of the food company’s branding, communication and creative strategies, as well as digital and social media campaigns for its new and upcoming products.

“We at Grey Beirut are excited to work together with DIFCO on managing the prominent manufacturer’s business portfolio and developing winning creative and communication strategies for its various products and brands,” says Karim Nader, Managing Director, Grey, Lebanon. “The Grey Beirut team will be utilising their vast range of resources, talents and expertise to take DIFCO’s brand management, creative and digital campaigns to the next level and help the company to better connect with its customers and partners in Lebanon and the region.”