ExpatWoman launches new focused brand extension, EWmums. The new platform will be in Arabic and English and aims to provide vital information, interactive tools and interesting content to mums-to-be and mums-already audiences. The website will also feature insightful articles, news, reviews and tips from mummy bloggers as well as forums for sharing and guides on topics related to pregnancy, birth, babies, toddlers and children along with advice from experts and parents.
“This relaunch – a whole new dedicated site with bespoke functionality, marks a significant new step for ExpatWoman with EWmums being our first dual language digital publishing site,” says Jane Drury, CEO, ME Digital Group and Founder, ExpatWoman. “We’re meeting the needs of brands focused on a pan-demographic, GCC reach, particularly in FMCG and retail. This brand extension will support and inform both Arabic and English- speaking parents, and mums to be.”