Entourage Marketing & Events has launched a campaign to help marketing students better understand the media industry in the UAE, and explain the practical uses of theories studied at university. The campaign, which will extend to universities across the UAE, will highlight and explore the opportunities of integrated communications in the Middle East. Entourage launched the campaign following a concern over the large gap between the expectations of students, the curriculums they study and what the Middle East industry really requires.
“It is extremely important that we help these students understand what the market expects of them, and to involve them in the industry even before they graduate,” says Mohammed Tayem, Managing Director, Entourage Marketing & Event. “The aim of this campaign is to provide a better understanding of the market, which helps students, but also helps us in the industry when students understand not only their role as marketeers, but how the different marketing tools work together.”
Hania Nashef, Assistant Professor at the American University of Sharjah adds, “I have indeed noticed that many of our students aren’t completely aware of what the market needs. For example, many of them underestimate the need for bilinguals and strong Arabic copywriters, although we reinforce it as professors. To have a professional working in the industry bring the picture into focus will be beneficial to our students, and it will create a solid foundation for fresh graduates.”