Entourage announces initial results of ETA ad campaign

entourage marketing & events, in partnership with the Egypt Tourism Authority (ETA), is pleased to announce the initial results of their ETA ad campaign, “Masr Wahashtouna”, which has brought an increase of 40 percent in tourist numbers to the country from the Middle East. entourage has led the media strategy for this targeted tourism campaign by designing a strategic plan and media implementation of the campaign’s advertisement over print, TV, outdoor and a variety of digital outlets, resulting in Egypt being back up to the top five tourist destinations in the Middle East.  

“We are honoured to gain the trust of the Egypt Tourism Authority and to promote Egypt as a tourist destination in this critical time for Egypt and the region,” says Mohammed Tayem, Managing Director, entourage marketing & events. “Because of the timing for the launch of this campaign – right before the presidential elections of 2014 – our team was required to design the right strategy that not only reaches the target Arab region, but also entices their response. How we implemented this strategy was of upmost importance, given that Arabs make up a very large portion of tourists to Egypt.”

Entourage launches campaign for students

Entourage Marketing & Events has launched a campaign to help marketing students better understand the media industry in the UAE, and explain the practical uses of theories studied at university. The campaign, which will extend to universities across the UAE, will highlight and explore the opportunities of integrated communications in the Middle East. Entourage launched the campaign following a concern over the large gap between the expectations of students, the curriculums they study and what the Middle East industry really requires.

“It is extremely important that we help these students understand what the market expects of them, and to involve them in the industry even before they graduate,” says Mohammed Tayem, Managing Director, Entourage Marketing & Event. “The aim of this campaign is to provide a better understanding of the market, which helps students, but also helps us in the industry when students understand not only their role as marketeers, but how the different marketing tools work together.”

Hania Nashef, Assistant Professor at the American University of Sharjah adds, “I have indeed noticed that many of our students aren’t completely aware of what the market needs. For example, many of them underestimate the need for bilinguals and strong Arabic copywriters, although we reinforce it as professors. To have a professional working in the industry bring the picture into focus will be beneficial to our students, and it will create a solid foundation for fresh graduates.”