Brand experience agency, Auditoire Qatar has signed with BPA Worldwide to audit the Doha Jewellery and Watches Exhibition (DJWE) to be held from February 20 – 25, 2017 at Doha Exhibition and Convention Centre. The event will be open to the public and will feature over 400 international brands and local jewellery designers from across the industry. BPA will be responsible for auditing the show in 2017 and 2018 by analysing and reporting on its attendance, exhibition data, demographics, newsletters, social media and website traffic using the BPA Event Brand Report.
“We are delighted that the Doha Jewellery and Watches Exhibition has applied for membership with BPA Worldwide and are excited that this will be the first exhibition to utilise the BPA Event Brand Report in the region,” says Glenn Hansen, President and CEO, BPA Worldwide. “We applaud Auditoire Qatar for providing exhibitors and prospects with the solid assurance of an independent attendance audit conducted according to BPA’s world-respected, uncompromising standards. With a BPA event audit, sponsors and exhibitors can be confident that audience claims are accurate and that they have the verified data that they need to assess an event’s effectiveness in serving its market.”