Cheil MENA, part of South Korea’s largest advertising network, Cheil Worldwide, has appointed Anis Zantout as its new Regional Digital Director. Anis brings with him a wealth of experience, having previously held multi-faceted roles across the MENA region, which includes the positions of Digital Media Director for Initiative and Regional Director at DigitasLBi. As part of the Cheil MENA team, Anis will manage the growing digital department and will play a pivotal role in driving new business, by developing the agency’s digital credentials to develop performance media with the rise of programmatic advertising.
“Over recent years, we have made tremendous strides in enhancing our digital capabilities,” says Keesoo Kim, CEO, Cheil MENA. “Anis’s appointment will be an integral component to ensuring the agency continues to offer full integration to our clients. He brings extensive experience from within the region and under his leadership, the digital team are truly well equipped to bring our South Korean way of working – known as Tu:hon – to life.”