Carly Rothman launches Lean Living Girl

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Health food and fitness fanatic Carly Rothman has launched her blog, aptly named Lean Living Girl (LLG), www.leanlivinggirl.com. Through her passion for food and fitness, she shows how to create a guilt-free lifestyle – one full of nutritious dishes and raw treats that can become every-day loves and staples. The blog includes workout plans, nutrition advice and restaurant recommendations, with tips on how to create the perfect life balance.

“I started Lean Living Girl because I wanted to share everything I know and love about food, health and fitness,” says Carly. “I think people are so consumed nowadays with what they can’t be eating or shouldn’t be doing and it’s not an enjoyable way to live life. I’m hoping to bring the 80/20 rule back with a little revamp!”

Prism launches E-commerce website for VOSS water

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Prism Action Communication has developed and launched an online order and delivery platform for VOSS, part of Bin Hendi Enterprises. The website is not only an e-commerce destination, but is also fully mobile responsive. Bin Hendi Enterprises is the UAE’s official distributor of VOSS, the premium bottled water brand originating in Southern Norway.

“Prism was thrilled to have been able to work with Bin Hendi Enterprises, enabling consumers to have VOSS water delivered right to their doorstep,” said Managing Director, Lovetto Nazareth. “As 90% of consumers are constantly on their mobile phones, it was essential that the new website was fully mobile responsive.”.

Blueprint launches in the UAE

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Kate Watson has launched boutique recruitment consultancy Blueprint, a specialist in placing communications experts throughout the Middle East. Most recently a Director at MCG Associates, Kate has over 12 years of experience in media recruitment, having been based in the Middle East since 2010 specialising in the PR and communications sector. Blueprint clients include SMEs, government entities and global businesses looking to fill both agency and in-house roles across the communications spectrum.

“I am absolutely thrilled to announce the launch of Blueprint at a time when the communications industry in the Middle East is thriving,” says Kate. “This region is increasingly attracting world-class talent from across the communications spectrum and I am hugely looking forward to working with both clients and candidates to ensure the industry’s needs continue to be met.”

Style.com to become e-commerce site

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Condé Nast has announced that Style.com will become the home of its new e-commerce business platform. Launching in the UK in Autumn, the concept will replace the website’s news and fashion show reports content. Following the UK launch, the e-commerce website will grow to incorporate the market from the US, with other major countries to follow. How this will affect Style.com/Arabia is yet to be determined.

The new e-commerce platform will operate as a stand-alone business, although it will still come under the ownership of Condé Nast. It will look to connect fashion companies as well as upscale brands from other sectors – such as beauty, travel and technology – to potential buyers, including readers of other Condé Nast print and online publications Vogue, Vanity Fair and GQ. The new venture will be headed up by Franck Zayan, who previously worked as Head of e-commerce for Galeries Lafayette.

Valleywood successfully debuts in Dubai

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Starcom MediaVest Group (SMG) and its content division, LiquidThread, hosted the inaugural Dubai edition of Valleywood at Grosvenor House Hotel on 14 May, 2015. The event, in partnership with YouTube, brought together over 200 SMG MENA clients, partners and senior executives together for a day-long immersive experience of content and technology.

The event follows LiquidThread’s recent unveiling of its new offerings as a fully-fledged, tech-driven content solutions division delivering SMARTContent – data–led content designed for people and delivered to the individual. Valleywood featured a line-up of regional and global players in the broadcast, tech and content creation industries, with speakers including Egyptian satirist and comedian Bassem Youssef, Google’s The Zoo, Facebook, Yahoo, Uturn Entertainment, OSN, Endemol and Freemantle Media.

“The entertainment, technology and content creation worlds are converging intersecting and, more often that rarely, overlapping on many levels,” says John Antoniades, CEO, Starwoon MediaVest Group MENA. “The collision has ignited a chain reaction that neither brands nor agencies can afford to ignore – and contrarily, must utilize to its fullest potential. Valleywood came about to address this inevitable shift and transformation, for both our clients and the industry.”

 

XPEDITION Middle East to launch in June

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XPEDITION Middle East is set to launch on June 25, 2015. The UAE-based magazine will be a luxury travel and lifestyle print publication, covering content aimed at affluent readers with a passion for travel.

Headed up by Editor-in-Chief Josh Jr. Mangila, who most recently worked as Features Editor for En Route Middle East, the magazine will focus on travel stories from contributors who will offer its audience a personal view into the world of luxury travel. XPEDITION Middle East will feature three main sections: Xtreme – showcasing luxury at its purest, aimed at affluent Emirati readers, Xclusive – interviews with CEO’s who love to travel, and Xpressions – travel stories from readers. The publication will also include features on luxury destinations, airlines, restaurants, cruises, tours and packages as well as stylish travel accessories and competitions offering all-expenses-paid getaways.

Distributed predominantly in the Middle East, as well as in parts of Europe, Asia and the USA, XPEDITION Middle East will be published every two months at a retail price of AED50, with an initial print run of 15,000 copies. Ali Tayeb Al Rais, the youngest Emirati publisher in the UAE, will publish the magazine. A proem issue of XPEDITION Middle East was sold as part of a soft launch at the Arabian Travel Market last week.

“I believe that if we were meant to stay in one place, we’d have roots instead of feet,” says Josh. “XPEDITION Middle East is a unique publication, with the goal to blossom a multitude of inspirational content along with drop-dead gorgeous visuals to change the way you read about luxury travel and lifestyle. We have eradicated the usual and robotic ‘what to do’, ‘where to eat’ and ‘when to spend’ type of features in favour of core stories that will touch human lives and propagate the fruits of an unforgettable journey.”

entourage launches new campaign for Egypt

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Dubai-based entourage marketing and events has launched its second advertising campaign for the Egypt Tourism Authority. The campaign, titled ‘Misr Orayba’, will promote Egypt’s tourism offerings to the GCC, as well as Jordan, Lebanon and parts of North Africa, including Morocco. The agency will advertise Egypt across strategic media channels such as television, radio, magazines and social media platforms. This is the second campaign entourage have launched for the Egypt Tourism Authority, the first being ‘Misr Wahashtona’ in 2014.

“Over the next six months and beyond, we plan to take Egypt closer to the Arabic speaking audience,” says Mohammed Tayem, Managing Director, entourage marketing and events. “Our ‘Misr Orayba’ campaign is inspired by the idea that Egypt is close to every Arab heart.”

TCApr introduces new digital platform

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Dubai-based luxury lifestyle and travel boutique PR firm, TCApr launches a new digital press release platform at the Arabian Travel Market show, today. The new platform means that, alongside dedicated printed press releases for clients, TCApr will also send 20-30 second video summaries of the releases to provide recipients with a clear and concise summary of the information received.  This new style of press release aims to deliver a regular installment of news stories and offers from TCApr’s collection of international five-star luxury hotels and resorts, and lifestyle brands.

“Living and working within such a pioneering city as Dubai has allowed TCApr to recognise and appreciate the continually evolving advancements of the digital world,” says Ahmed Soliman, Managing Director, TCApr. “We feel it is our duty to maintain this ethos, and it is incredibly important to move forward with the fast-pace and advanced development around us in order to keep the GCC medias informed and educated on our clients. Introducing a vlog press release campaign falls perfectly in line with our core competencies of creativity, culture and communication.”

Urbanologie launches Dubai edition

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Global destination guide, Urbanologie has launched a new Dubai platform and app. The members-only guide features insider news and exclusive content on new restaurants, bars, pop-ups, clubs and hotels opening, as well as access to events from the world of fashion, the arts, music and sport.

The new, ‘live’ destination guide to Dubai is available to members by registering via Urbanologie’s dedicated website, www.urbanologie.com, or as part of the Urbanologie app – available for iOS and Android. Urbanologie also features guides to other cities including London, New York, Los Angeles and Ibiza. The Dubai edition has been added as part of a global expansion programme to include the world’s principal and most exciting cities and holiday destinations, inspired by members’ preferences.

“Our promise is to establish and maintain an exclusive, curated service dedicated and committed to our members, delivered across unique digital platforms,” says Hugo Campbell-Davys, Founder, Urbanologie. “Dubai has become an important destination for our global members; both as a leisure destination but now also as an international business hub and we are looking to provide an insightful curated guide to those visiting as well as providing a unique and useful lifestyle resource for locals.”

 

Brndstr launches Innbx

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Dubai-based tech start-up Brndstr has launched Innbx, a new mobile application, developed for creative agencies to manage and monitor several Instagram accounts and hash tags as part of social media campaigns. Innbx is a free application developed to enhance the way brands engage with users on Instagram, allowing people to manage multiple accounts, to categorise followers in to groups and to save social content directly to mobile phones. Innbx was unveiled at TechCrunch Disrupt in New York City.

“With the launch of Innbx, companies will now have an opportunity to take their marketing campaigns to the next level,” says Simon Hudson, CEO and Founder, Brndstr. “As posted content continues to grow, we believe users will find the ability to group content extremely useful.”