Account win – Page 97 – The Media Network

FP7/DXB wins MAF Leisure & Entertainment

September 4, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has won the account to represent the Leisure & Entertainment arm of the Majid Al Futtaim (MAF) group of companies in the UAE. The pitch for the account was first initiated in May of this year and included a host of multinational advertising agencies. Effective from November 1, 2014, FP7/DXB will oversee the through-the-line communications for Majid Al Futtaim Leisure & Entertainment, across its current four brands – Ski Dubai, Magic Planet, i-FLY and Little Explorers.

“When you have great brands and great clients that have a clear vision of where they want to go, you can’t ask for anything more,” says Sasan Saedi, Managing Director, FP7/DXB. “We are super excited about the work we will be embarking on for their iconic brands and the team at Majid Al Futtaim Leisure & Entertainment has been extremely supportive throughout the pitch process. They are great marketers that are set with what they want to achieve, and it is up to us now as their new communication partners to help them create new and innovative communications that gets them there. The entertainment and leisure business is a tough industry and you constantly need to reinvent yourself and be able to have a fresh story and offering. We are excited to support these fantastic brands grow.”

Blue Apple to represent VKOOL®

September 3, 2014/0 Comments/in Account win /by Team TMN

The KAPICO Group, a global conglomerate, has appointed Blue Apple to handle the PR account for their premium window tinting film brand VKOOL®, following a competitive pitch. VKOOL® is a market leader in high-performance premium window film for automotive, architectural, commercial and residential, as well as marine applications. The PR mandate has been initiated with immediate effect, with Blue Apple carrying out a PR campaign and strategy in sync with VKOOL®’s vision and business objectives across the UAE, Oman and Kuwait markets.

“Blue Apple by far demonstrated a clear understanding of the PR brief and was an excellent choice to enhance VKOOL®’s brand image,” says K.T. Govindarajan, President, Performance Window Film Division, KAPICO Group. “I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration.”

Vishal Anand, CEO of Blue Apple adds, “VKOOL® is the undisputed leader in the premium window film market in the automotive industry, and we are excited and privileged to represent them and look forward to joint success and growth .”

Mint Leaf of London, Dubai appoints PR agency

September 1, 2014/0 Comments/in Account win /by Team TMN

PRCo Dubai has been appointed to represent Mint Leaf of London, Dubai as its public relations agency in the GCC. Established in 2003 in London, Mint Leaf’s newly launched Dubai venue is located on the 15th floor of the Emirates Financial Towers in the heart of DIFC, and offers contemporary Indian cuisine with a modern take on authentic flavours.

“We are very excited to be working with Mint Leaf of London, Dubai and to bring the elegant and exclusive London venue to the region,” says Jonathan Rivlin, Managing Director, PRCo Dubai. “We will be working hard with the Mint Leaf of London team to raise the bar of both fine dining and Indian cuisine in the GCC.”

FP7/DXB wins Emirates Islamic

August 31, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has secured the marketing and advertising remit for Emirates Islamic, a leading Islamic financial institution in the UAE and a subsidiary of Emirates NBD Group. This comes after a selection process that was initiated in January of this year and included several multi-national advertising agencies. With this account, FP7/DXB will be solely responsible for the through-the-line communication for Emirates Islamic across its new brand and product platforms on both B2C and B2B segments.

“FP7’s team displayed a clear understanding of our business needs and a strong conviction to our growth aspiration,” says Wael Ibrahim, General Manager – Corporate Centre and Transformation at Emirates Islamic. “We look forward to working closely with them to create impacting and informative campaigns that will strike a chord with our audiences.”

Sasan Saeidi, Managing Director of FP7/DXB adds, “We are thrilled to be partnering with Emirates Islamic, a great brand with a solid plan to change the landscape of Islamic banking in the years to come. We firmly believe in the vision of Emirates Islamic and their plans to expand and provide new offerings in the growing and competitive Islamic banking industry. We are confident that we have the category know-how and the communication expertise to take them far.”

Insignia PR signs Meydan Hotels and Hospitality

August 27, 2014/0 Comments/in Account win /by Team TMN

Insignia PR has won the account to handle public relations for Meydan Hotels and Hospitality in the UAE. The agency will represent Meydan across all divisions, which includes The Meydan Hotel, Bab Al Shams Desert Resort & Spa, Meydan Beach, Meydan Golf – The Track, Meydan Tennis Academy, Meydan Theatre and Meydan Grandstand.

“We are tremendously honoured to have been awarded such a highly respected brand,” says Gabriela Asquith, Director, Insignia PR. “We have admired Meydan’s consecutive successes for years, including The Meydan Hotel which can be found amongst one of the world’s most thrilling destinations. We look forward to working alongside the team in delivering results with serious impact in the region and beyond.”

Thomas Grunder, Head of Sales and Marketing for Meydan Hotels and Hospitality adds, “We are looking forward to the start of a wonderful new partnership with the dynamic team at Insignia PR, who understand and reflect Meydan’s vision and its requirements in the market. I am certain that working with their team in line with our future plans shall no doubt elevate our success.”

Onstage International signs Nouraldin Al Yousuf

August 26, 2014/0 Comments/in Account win /by Team TMN

Award winning Emirati presenter, Nouraldin Al Yousuf, has signed with Onstage International. The Dubai-based agency, which specialises in speakers and celebrity representation, will represent Nouraldin exclusively in the region, ensuring that he is available for a wide range of public events, including ceremonies, product launches, government official ceremonies, televised productions, celebrity judging, as a brand ambassador and subjects concerning social media, media and business.

“I signed up with Onstage International to take my career to the next level and share my experience with the industry in the region,” says Nouraldin. “You will soon hear about my upcoming projects and news through Onstage and I look forward to this partnership.”

DPQ Communications wins Náis Italian Kitchen

August 24, 2014/0 Comments/in Account win /by Team TMN

Náis Italian Kitchen has appointed DPQ Communications to handle its PR contract in the region. Established in 2012, the restaurant specialises in authentic North-Western Italian cuisine and is located in HDS Tower in Jumeirah Lake Towers, Dubai.

“We are excited to work with the Founder Marianna Rescia and her culinary team,” says Katie Harvey, Managing Partner, DPQ Communications. “We are really looking forward to the new season!”

Insignia PR to represent wagamama Dubai

August 21, 2014/0 Comments/in Account win /by Team TMN

Insignia PR has been appointed by wagamama Dubai to handle its public relations with a full range of services. Launched in London in 1992, the Pan-Asian restaurant chain first opened in Dubai in 2004, and now has over three properties in Dubai and one in Qatar.

“We are thrilled to be representing such a well-loved and revered brand in Dubai,” says Gabriela Asquith, Director, Insignia PR. “We’re immensely looking forward to putting into action all the exciting initiatives we have planned for wagamama Dubai.”

Four Communications signs SweetBeam

August 19, 2014/0 Comments/in Account win /by Team TMN

Four Communications has been appointed by individual marketing firm SweetBeam, to develop its external communications strategy and drive its public relations programme in the region and internationally. Established in France in 2008, SweetBeam moved its headquarters to Dubai in 2010 as a full service partner for hotels, providing a range of revenue-maximising opportunities via services that include targeted in-room marketing, guest behaviour intelligence and staff coaching.

“In today’s competitive market we believe it is essential for hospitality decision-makers to understand how they can increase their in-house guest spending, by customising marketing messages to each individual guest,” says Troy Simoni, CEO, SweetBeam. “As we continue to expand across the Middle East, Europe and Asia we are looking forward to our partnership with Four Communications to enhance the hospitality sector’s understanding of the power of individual marketing.”

Ray Eglington, Managing Director – International of Four Communications adds, “We are delighted to be working with SweetBeam, which is an exciting and innovative company with an intelligent solution that we believe has significant growth potential across the region. With our strong portfolio of experience in the travel sector, both in the Middle East and internationally, Four Communications is well placed to support SweetBeam in its growth journey.”

Katch International signs Clé Dubai

August 13, 2014/0 Comments/in Account win /by Team TMN

Katch International has signed the PR account to represent the launch of contemporary Middle Eastern restaurant, Clé Dubai. Scheduled to open in the fourth quarter of this year at Al Fattan Currency House in Dubai International Financial Centre, Clé Dubai is the first restaurant to be launched in the UAE by Michelin-starred chef and author Greg Malouf. According to the one-year contract, Katch International will handle Clé Dubai’s concept development, from its name, logo and brand identity, to application on all collaterals, PR, social media and design.

“We are very excited to be handling all the work for this new and excellent client,” says Chris Woollams, Chairman, Katch International. “Greg is a wonderful chef, a genius in his field, and we are one in his vision to put contemporary Middle Eastern cuisine on a pedestal through Clé Dubai; we’re thrilled for you to see the fruits of our team’s hard work very soon.”