The Cannes Lions International Festival of Creativity will honour Marcello Serpa with the Lion of St. Mark at this year’s festival. Recognised as one of the most awarded art directors in Brazil, having won over 160 Lions, his work has included the 1993 campaign for Guarana and the 2010 print campaign for Billboard;‘Britney’, ‘Eminem’, ‘Marilyn’, ‘Bono’ and ‘Amy’. Marcello will be presented with the Lion of St. Mark during the ceremony on Saturday June 25, 2016.
“The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry,” says Philip Thomas, CEO, Cannes Lions. “Marcello’s achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America’s first Grand Prix in 1993. He’s since served on juries four times, twice as President and during his tenure, AlmapBBDO won Agency of the Year three times.”
Marcello adds “My life and career would be completely different, and probably a bit boring if Cannes Lions did not exist. Those small stairs to the stage are connected to me and I have always watched with envy and admiration some creative legends stand at the top of them. I feel honoured, dizzy and extremely happy to be recognised as a stand-out within the industry. This award is like giving a shot of adrenaline directly into the ego of anyone in the business.”