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BUZ MMC launches new integrated communications platform

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Dubai-based full-service marketing and events agency, BUZ MMC has launched new integrated communications expertise concept, ICE by BUZ. The new division aims to offer full 360-degree market exposure and deliver projects at a fast pace across social, digital and on-line platforms as well as for classic PR. The new division launch will also see the appointment of Houssam El Boutary to the role of Digital Group Account Director having previously worked with Mullenlowemena as Account Manager and most recently with Commonwealth//McCann as Regional Integrated Senior Account Manager. In his new role, he will head the new division and oversee the integration of BUZ MMC’s existing PR, digital and social, and creative divisions under one umbrella. 

“This is the age of boutique agencies offering a seamless, comprehensive service and we are striving to become one that is backed by a high level of professional skill and standard,” says Houssam El Boutary, Digital Group Account Director, BUZ MMC. “The agency has hired global talents with expertise in branded content, creative, digital media buying, content creation and analytics to add to the already fantastic team within BUZ.”

Buz MMC welcomes Lisa Drury

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Lisa Drury has joined Dubai-based marketing agency Buz MMC as PR Director. Lisa brings over 23 years of experience across leading PR agencies in the UK to her new role, having worked for the last 13 years on her own communications agency. As PR Director at Buz MMC, Lisa will focus on expanding the PR division as well as formulating value-based campaigns in relation to clients’ business objectives.

“I am delighted to be appointed by Buz MMC to head up the PR division,” says Lisa. “This is a progressive and creative agency and I will be keenly focused on contributing to the agency’s dynamic growth plans as well as ensuring that our client servicing remains outstanding.”

Baiju Kurieash, Managing Director and CEO, Buz MMC, adds “These are very exciting times for our PR department. We have recognised the need for a senior professional who can add further value to clients’ accounts while maximising the myriad of new opportunities offered by other areas of our business.”