Facebook has appointed Ramez T. Shehadi to the role of Managing Director in the MENA region. With a wealth of experience in the digital business and technology industry, Ramez most recently worked with Booz Allen Hamilton where he held the role of Senior Partner and Managing Director. In his new role, Ramez will lead the More Info »
Leo Burnett Dubai, part of Publicis Groupe has been appointed to represent Spotify in the UAE. Launched in November 2018 in the UAE, the Swedish platform provides music streaming services in any device. Leo Burnett will help widen the appeal of the music streaming platform amongst a Middle Eastern audience, raise brand awareness and bring More Info »
Media and ad tech company, Fork Media has partnered with Ziff Davis to launch Mashable in the Middle East. Falling under the umbrella of Ziff Davis, the multi-platform media brand offers entertainment worldwide including content on technology and digital culture. The partnership aims to create engaging and offbeat English and Arabic content for the MENA More Info »
Media holding company, TF1 Group has acquired a majority stake in, Gamned!. Founded in 2009, the programmatic advertising agency aims to combine human expertise and technology to offer multichannel programmatic campaigns to brands and agencies. The acquisition aims to enable TF1 Group to offer high-powered solutions to meet all of its advertisers’ needs. “We pay More Info »
Dubai-based boutique communications consultancy, Catch Communications has been appointed to represent the National Day event held at Arabian Center on December 1 – 3, 2018. Organised every year, the event offers exciting entertainment for visitors in order to celebrate the country’s National Day. Catch Communications will work towards raising awareness on the brand initiatives as More Info »
Dubai-based boutique agency, Aurora Advertising has rebranded as Aurora The Agency. Launched in 2013, the agency rebrands to develop and extend product offerings and grow in retaining long-standing clients and partners. The agency has rebranded in the region with a change of name and launch of a new website. “Having started purely as an advertising agency, we now offer More Info »
UAE-based communications agency, Seven Media has launched a new video production company, Seven Studios. Headquartered in Abu Dhabi, Seven Studios will produce cutting-edge social media content, consumer-focused multimedia campaigns, animations and innovative corporate videos across multiple sectors including government, sport, entertainment and hospitality. The company aims to satisfy the demand for multimedia content in the region and More Info »
Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent The Smash Room in the UAE. Launched in May 2018, the alternative leisure concept provides a therapeutic and safe space for customers to unleash frustration and anger. POP Communications will be responsible for strengthening the brand’s reputation through strategic PR activities More Info »
Dubai-based online advertising company Buzzeff launches its new generation of display ads called InRead Display. Buzzeff’s new upgraded ads aim to help advertisers maximise their brands’ exposure towards their target audience without being associated with unwanted content. The new Ad format will also be viewable by design unlike traditional display formats and will be mobile-friendly More Info »
BBC News has appointed Paul Blake to the role of Middle East Business Reporter. With over seven years of experience in journalism, Paul has covered business stories across the East Coast of the USA including the power scandal in Puerto Rico and Trump’s trade wars with China. In his new role, Paul will broadcast live More Info »