Mindshare MENA was awarded Best Conference at the Middle East Event Awards, for this year’s annual media summit, titled ‘Content Decoded’. The WPP agency is a global media agency network helping clients to make collaborative and adaptive decisions across its paid, owned and earned marketing in real-time. The Middle East Event Awards were held at the Madinat Jumeirah in More Info »
Q Communications has secured the account to handle all PR activities for Real Pilates studios across the region. The studios, located in Jumeirah and JLT, offer basic reformer and barre workouts along with prenatal pilates and yoga classes. “Real Pilates combines fitness with fun, while the instructors empower you to reach your goals and inspire More Info »
Confectionary brand, Saadeddin has appointed UM MENA’s Saudi Arabia office to handle all of its media business operations across the region. The national Saudi company, which was launched in 1976 and currently operates over 130 branches in Saudi Arabia, Bahrain and Kuwait, specialises in producing and marketing chocolates as well as Arabic and western pastries. UM More Info »
Global PR and communications agency Hotwire has partnered with independent market research specialist Vanson Bourne for a study that reveals what influences decision makers in the Arab world. The study showed that Facebook is one of the most used social media channels in the region but also found that nearly 30% of marketers do not More Info »
Spinneys has appointed House of Comms as its retained agency to manage its PR across the region. The Dubai-based integrated communications agency has formerly worked on a project basis for the supermarket chain but will now manage all of it’s PR operations. “After the huge success of the Christmas campaign, we couldn’t be more excited to More Info »
Forbes Middle East is set to host the fourth annual The Top Companies in the Arab World 2016 event, in Kuwait on Tuesday, May 31st, 2016. Attended by heads of companies who have helped to make the Middle East a major investment attraction, as well as Sheikh Mohammad Abdullah Al-Mubarak Al-Sabah, Minister of State for Cabinet More Info »